Product team hub + Snowflake

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Product team hub + Snowflake

Product team hub + Snowflake

PRDs

Mobile app

More details:

@New mobile app⁠

Problem

With more and more customers shopping online from their phones, we are missing out on potential growth if we limit them to just a desktop experience. To address this, we want to create a lightweight version of our desktop app that will allow users to browse, order plants as gifts, and customize messages to the recipient directly from their phone.

Mobile traffic is higher than we suspected

While most of our traffic is from desktops, the data shows that about 20% of our weekly traffic comes from mobile devices. Based on anecdotal experience team thought that mobile usage was much lower .

Usage by Device Type

Usage by Device Type

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Looking at mobile traffic only, by far the largest share comes from iOS devices using the Safari browser. We’ve had known issues with our diagram builder in Safari for some time, so high usage suggests that users on mobile may be viewing diagrams more than creating them.

Usage by Mobile OS

Usage by Mobile OS

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Usage by Mobile Browser

Usage by Mobile Browser

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Solution

A mobile app that allows users to browse and purchase plants as gifts, and customize messages to the recipient directly from their phone. This app will be a lightweight version of our desktop app, with a user-friendly interface optimized for mobile devices.

Options proposed

Option 1: Full functionality

This approach would give mobile users access to the full set of functionalities available on the desktop. This includes the ability to customize gift messages and layouts.

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Option 2: Limited functionality

This approach will limit mobile users to preset gift messages that they can quickly edit. They will then be directed to the web app for more custom messages and layouts.

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