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VSL Papi: Intro
Proccess
Time
Step
Desciprion
1
Week 1
Client Success Onboarding
Get instant access to your account success manager & our private slack to guide you through the entire VSL process step-by-step.
2
IP Extraction Proccess
Fill out our proven form that extracts all your unique stories, case studies, and selling points. We make it easy to brain dump everything that makes your offer special.
3
Market & Competitor Research
Our AI research tools analyze top-performing VSLs and video ads in your niche, so we know exactly what's working right now with your ideal customers.
4
VSL Implementation Strategy
Complete gameplan for your VSL - exactly where to use it, how to deploy it, and how to get it in front of your ideal customers.
5
Week 2
Done-for-you VSL Script
You get a killer VSL script with every word mapped out, or bullet points to riff from if you prefer - whatever works best for your style.
6
1x Round of Script Revisions
Leave comments and feedback on the script, and we'll revise until it feels perfect for you and your brand.
7
Shooting Brief
Full breakdown of exactly where to shoot, what to wear, and how to deliver your VSL - whether you're filming yourself or with our crew.
8
Booking Shoot Crew & Location
Optional: We'll handle finding and booking the perfect film crew and location for a professional shoot.
9
Week 3
Shoot
Film your VSL either with our pro crew, yourself using your phone, or with an actor/spokesperson.
10
1x Shoot Revisions
We'll show you the footage, you leave any comments, and we'll fix anything needed.
11
Asset Requests
Send us any images, testimonials, or other content you want featured in your VSL and our editors will weave them in.
12
Week 4
VSL Editing
Our expert editors create your VSL based on what's going viral right now, with perfect pacing, music and graphics that keep attention.
13
1x Round of VSL Revisions
We deliver the first edit, you leave comments on what you want changed, we make it perfect.
14
Shipping
Get your final VSL in all the formats you need for different platforms, ready to start generating leads and sales.
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Option 1: VSL Starter
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VSL Starter
Account Success Manager ($1,000)
IP Extraction Process ($100)
Market & Competitor Research ($500)
VSL Implementation Strategy ($300)
Done-for-you VSL Script ($8,000)
1x Round of Script Revisions ($1,000)
Shooting Brief ($100)
1x Shoot Revisions ($200)
Vetted Editor Rolodex
Total Value: $14,200
$5,000 USD
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Option 2: Done-for-you VSL
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Done-for-you VSL
Account Success Manager ($1,000)
IP Extraction Process ($100)
Market & Competitor Research ($500)
VSL Implementation Strategy ($300)
Done-for-you VSL Script ($8,000)
1x Round of Script Revisions ($1,000)
Shooting Brief ($100)
1x Shoot Revisions ($200)
VSL Editing ($3,000)
1x Round of VSL Revisions ($1,000)
Total Value: $22,800
$7,000 USD
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Option 3: Premium Papi VSL Experience
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Premium Papi VSL Experience
Account Success Manager ($1,000)
IP Extraction Process ($100)
Market & Competitor Research ($500)
VSL Implementation Strategy ($300)
Done-for-you VSL Script ($8,000)
1x Round of Script Revisions ($1,000)
Shooting Brief ($100)
1x Shoot Revisions ($200)
VSL Editing ($3,000)
1x Round of VSL Revisions ($1,000)
Booking Shoot Crew & Location ($3,000)
8x Lead Variations ($1,600)
8x Edit Variations ($3,000)
(Optional) Actor Hire (4,000)
Total Value: $40,000
$10,000 USD
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FAQ Table
Question
Answer
1
What exactly is a VSL, and why do I need one?
A VSL (Video Sales Letter) is a powerful sales tool that educates, entertains, and sells your product in 7–20 minutes. It's like a 24/7 salesperson that does the heavy lifting for you.
2
Aren’t VSLs just for big businesses?
Not at all. We’ve made VSLs for everyone—from coaches and agencies to small eCommerce brands. If you sell anything online, a VSL can change your business forever.
3
How is a VSL better than just running regular ads?
More selling power: the more you tell, the more you sell. A VSL goes deeper, connecting with your audience and converting them faster than regular ads.
4
I don’t have a big budget—can I still make a VSL?
Absolutely. You can shoot a killer VSL with just an iPhone and a teleprompter app. Editing can be done for as little as $200 using online editors or AI tools.
5
What if I’m bad on camera?
No worries. You can hire an actor, use AI voices, or even make a slideshow-style VSL. We’ll also give revisions on the original shoot to ensure it’s polished and perfect.
6
Will a VSL work for my niche?
If the biggest players in your niche are using VSLs, that’s your answer. We’ve created VSLs for high-ticket services, courses, eComm, supplements, and even crowdfunding.
7
What makes a VSL effective?
A great hook, storytelling, case studies, objection handling, and emotional triggers—all packed into a tight video that grabs attention and keeps it.
8
How long does it take to create a VSL?
With our process, you can have a fully scripted, shot, and edited VSL ready in just a few weeks. For DIYers, you can have one live within days.
9
Can I test different VSLs?
Yes! With our premium package, we’ll give you 8 lead variations to test and refine, ensuring you find what resonates best with your audience.
10
Isn’t it hard to hook people with a VSL?
Not when you know what hooks your audience. We craft VSLs that grab attention instantly—like my bull video or the flying hook that generated $17 calls.
11
What if my product is boring?
If people are already buying it, it’s not boring. And if you have no customers at all, we won’t work with you—it’s that simple.
12
How do I implement my VSL?
We’ll give you a clear strategy on how to implement it—whether as an on-feed ad, on a landing page, or behind an opt-in, tailored to your business needs.
13
What kind of VSLs can I create?
Production face-to-camera, slide-deck webinar style, or even AI-generated—it depends on your product, niche, and the assets you have.
14
Can I use my VSL in multiple ways?
Absolutely. Use it as an ad, on a landing page, behind an opt-in, or even email it to your leads. A VSL works everywhere.
15
How do I know if my VSL is working?
You'll know through metrics like cost per lead, calls booked, ROAS, and direct feedback. When it’s right, you’ll see results almost immediately.
16
What if my VSL doesn’t work?
That’s why we revise. You get rounds of revisions with us to make sure the message, hook, and tone are spot on. If it doesn’t work, we tweak until it does.
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