Seed Template (Option 2)

Hi everyone,

Hope you're having a great summer so far. Here’s our monthly investor update.

But first, how you can help:

Does anyone know a good PR consultant? The holidays will be an awesome opportunity to get our message out to the media and other outlets that will be covering this.

July Summary

Highlights:

Closed our first 4-figure MRR / $35k ARR customer.

⁠

We hired our first full-time Marketing Manager. [Name] comes to us from [Company] and starts this month.

⁠

We’re now winning deals against major competitors (including [Competitor], [Competitor], and [Competitor]), onboarding larger brands such as [Brand] and won over a few previously churned customers last month. This signifies the investments we’ve made across product, sales, and support these last few months.

⁠

Financial:

[Note: See Underscore’s SaaS Metrics overview

here⁠

$X in the bank

X total customers (+X% MoM)

$XX Ending MRR | $XX Ending ARR (+X% MoM)

X months of runway, cash out date

New sales bookings (% of target for month or quarter)

Product Updates:

We announced integrations with [Product/Company] and [Product/Company].

Launched a beta of our [Product Feature].

Expanded carrier support for numerous carriers throughout South America and Europe.

Built integration with XYZ (not yet announced).

Challenges:

MRR was a bit flat in July despite having a strong month in net new customers as we’re recovering a bit from last month's churn and there’s a lag in reporting usage-based revenue, which will reflect in future months.

August Focus

We’re continuing to focus on:

Building a great [Product] and officially rolling it out to all customers.

Onboarding Marketing Manager - step on the growth pedal and prepare content and marketing campaigns ahead of [Event].

Preparing for our Q4 fundraise.

Happy customer quote of the month:

“XYZ”

Cheers,

Founders

A quick reminder of what we do:

[Insert two-sentence pitch here. website.url.]

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