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Logic & Structure

The Digital Offer Roadmap tool is simply a way of organising and prioritising cities so that we are considering as many different inputs as possible.


It is made up of
INPUTS

INPUTS
=
CITIES
+
VALUES

VALUES
= A NUMERICAL SCORE ASSOCIATED WITH A CITY

VALUES
ARE ASSIGNED BASED ON EITHER
CONTINUOUS
OR
DISCRETE
DATA


CONTINOUS
= CITIES ARE RANKED BASED ON A CRITERIA AND A SCORE ASSIGNED BASED ON THAT RANKING

DISCRETE
= CITIES ARE GIVEN A SCORE BASED ON THE ADDITION OF A FEATURE UNRELATED TO THE OTHER CITIES



Example: CONTINUOUS

The Asia INPUT is based on the most visited destinations in Asia, ranked by number of visitors. Those in the top 15% receive a score of 3. Those in the next 30% receive a score of 2. The final 55% receive a score of 1.

DOR_Rankings (1).jpg



Example: DISCRETE

The Booking.com INPUT is based on conditions, such as whether a city is launched already. In this instance, IF City=Not Launched; Assign a score of +1.

Untitled (3).jpg



Alternatively for the Easyjet INPUT some Sun & Beach destinations are negatively impacted. In this instance, they are not relevant for Easyjet, and therefore IF City=Marked Sun & Beach; Assign a score of -1.

Untitled (4).jpg


AN
INPUT
CAN CONTAIN BOTH
CONTINUOUS
AND
DISCRETE
DATA AND CAN THEREFORE HAVE A SCORE MADE UP OF BOTH



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