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Coinbase One Social Media Operational Plan

Coinbase Partner Social Media Ideas


Owner: @Cedrick Funches
@Aaron Enneking
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Stakeholders: @Alexander Pliskin
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Coinbase: They only need one thing from us. Crypto IRAs and conversions.
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blunt-bulb
Guiding thought: Easily executed, highly repeatable so we can quickly test and/or pivot if needed

Potential Collaborations

Short-term projects & campaigns that Alto +Coinbase can easily work together on

Temporary Banner Takeover

Platforms: Twitter + Facebook
Take over the profile bg for the duration of the engagement session (3-6 pm)
Benefits
Prime real estate that will boost engagement even if it's "WTF?"
Get people talking -good or bad- and why not?
Potential Theme: Why doesn't the rest of America deserve access to investment tools of the ultra-rich?
content built around the disparity of access to the same investment tools
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Goal: mutual narrative building
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Ask: Threaded Tweets Collaboration

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Mental Health & Money Thread
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How the Wealthy Stay Wealthy
How Hedge Funds Work
A simple co-branded 1-week long effort with shared spark questions to boost engagements across demographics. Shared on both partners social accounts and followed up 1-day after posting to seed engagement

Benefits
Link to supporting Forbes Leadership Articles from Eric on alternative investment subjects
On Coinbase properties: respond in threads with content from Alto
Amplification of efforts (be a good partner)
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Goal: Increase engagement by 30% on Twitter

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sample threaded tweet
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co-branding on all assets
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Co-brand an ELI30 on Tik Tok + Twitter Spaces

"Explain it like I'm Five" questions are popular on Reddit and other answer-driven platforms.

ELI30

We would execute with
one of our content creators
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a series of Q&A Live Streams and then have them join a Twitter Space that includes athletes and celebrities talking about investing mistakes.
Benefits
Co-branding on topics driving target audience
Topics include, how to get started investing, Definitions, How to's, and audience interactive Q&A
Twitter Spaces: Money Mistakes
Exposure to layered audiences
Long-tail conversations
Potential Twitter Partner:
Buzzer
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Goals: Brand Reputation, follower boosts for both brands
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Co-branded 60-Second Classics explain How Money Works


Production:
Mike Camerlengo
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Video series explaining relevant investing terms in a funny and pop-culture-filled way to boost engagement.
Benefits
co-branded
Quick 30s videos that win prominent placement on social to spark conversations on all platforms
High engagement videos
Fun, light, and shareable
Topics: IRA Accounts, Recessions, Alternative Investing, Compound Interest
Distribute to all Coinbase channels
Goals: Virality, reach, evergreen content
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60 Second Classics is a comedic look at your favorite films, tv shows, sports, and pop culture moments from the POV of a guy who slept-walk down the stairs when he was five.
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Things They Didn't Teach You #41 - Money Market Accounts
"We all remember high school. We played basketball (Fresh Prince playing hoops), learned how to drive (Clueless scene merging onto the highway), and tried to get away from a serial killer (Scream chase scene). But nowhere in there did anybody teach us about a Roth IRA account. It's simple..."
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What Inflation Means For Everyday People…use Nasdaq video for content

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