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Branding Samples
A few examples of my branding work with agencies and companies
Irwin
I was contracted to work with an agency to help develop the brand identity and direction. I provided design, guidelines, logo comps and brand direction.
Brand Strategy
I developed a brand direction, a narrative that inspires visual and verbal identity and weaves together brand elements to create an emotionally resonant concept. With Irwin, connections become relationships. Deepened individually. Strengthened at every level. Arrayed to accelerate success. Irwin brings people together.
Verbal Identity
Verbal identity guides what and how brands communicate to their audience — rooted in brand strategy, embodied through brand voice, and echoed across every messaging touchpoint.
Logo
Irwin's logotype stands as a bold testament to the brand's confidence, leveraging the intrinsic value of its name through a logotype-only approach.
Visual Language
In the primary color palette, we focused on soft-toned blues to help distinguish Irwin in the tech landscape.
Original Brand Strategy
Applications
SBNation
Logo Redesign
The Verge
Logo redesign
Applications
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