Tactics: Use of engaging hashtags (#AltoxCoinbase, #AlternativesForAll), regular Tweets and retweets of user experiences, informative graphics about the partnership benefits, Tweet threads.

Success Metrics: Increase in followers, engagement rate (likes, retweets, replies), and click-throughs to the landing page.

Goal: Reach out to mid-career professionals open to new methods of investing.

Strategy: Share industry insights, highlight the benefits of the partnership, and boost posts to reach the target demographic.

Tactics: Carousel posts to visually illustrate the partnership's perks, engaging with user comments, and boosted posts to enhance visibility.

Success Metrics: Increase in followers, post likes, shares, comments, and landing page click-throughs.

Instagram

Goal: Engage with crypto enthusiasts, provide visual content about the partnership, and make use of influencer promotion.

Strategy: Carousel posts to highlight the benefits, stories to share user testimonials, and influencer reels.

Tactics: Influencers will create reels across Instagram, Facebook, and TikTok, and we will create engaging carousels illustrating the partnership's advantages. When possible, do joint posts with Coinbase to boost visibility.

Success Metrics: Increase in followers, post likes, comments, story views, and landing page visits from Alto’s profile.

Initiative: Co-Branded Banner on Twitter

Platforms: Twitter + Facebook + Linkedin

Take over the profile bg for the duration of the highest engagement sessions on Wednesdays (3-6 pm) we use co-branded.

(I’ll mock up an example)

Initiative: Co-Branded Sweepstakes (First Month)

Partner with 3-5 influencers for co-branded sweepstakes. Each will share a 30-second Instagram Reel highlighting the main points of the promotion and how crypto enthusiasts can invest in crypto tax-advantaged. Influencers will often charge a small fee to cross-promote the same short video across multiple platforms (Instagram Reels, Facebook Reels, and TikTok), giving us more bang for our buck.

Example caption:

I’m teaming up with @Coinbase and @InvestwithAlto to give one person $XX,XXX (Maybe $6,500 each, enough to max out their IRA)

How to enter:

Reply to this tweet using the hashtag #CoinbaseOneAltogether

Follow @coinbase and @investwithalto

Example terms:

https://www.coinbase.com/sweepstakes/mrbeast-terms⁠

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Example script:

Did you know you can invest in crypto tax-free with an IRA? Well, now you do! Coinbase is partnering with Alto to promote their new Coinbase One subscription service where you can take advantage of zero trading fees, boosted rewards, and more. Alto and Coinbase are hosting a sweepstakes to promote this new partnership. One lucky winner will receive $6,500, which they can use to max out their IRA. To enter, reply using #CoinbaseOneAltogether and follow @coinbase and @investwithalto. The winner will be announced on 7/31.

Baseline Fee Estimates (According to

later.com⁠

For a single Instagram Reel, influencers can charge (as a baseline fee):

Nano creators (0-10K followers): $100-$200

Micro creators (10K-100K followers): $200-$1K

Mid creators (100K-500K followers): $1.5K-$5K

Macro creators (500K+ followers): $5K-$7K+

CC:

@Aaron Enneking⁠

@Cedrick Funches

First Month Collaboration

Hype video announcing the collaboration: Using one of Coinbase’s posts about “It’s time to update the system.” Spin out the text to “Alternatives for all,” then highlight how Alto and Coinbase are on the same page about this and how it’s time for everyone to have access to alternatives like the ultra-wealthy. This can be promoted several times throughout the six-month promotion. Use the hashtags #updatethesystem and #alternativesforall

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Example of their “Update the system” post:

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Create joint IG posts with Coinbase to draw heightened engagement

Use fun, engaging visuals: TFW you learn you can invest in crypto tax-free.

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Content Ideas:

Crypto-focused educational content, highlighting the info in this blog:

https://www.altoira.com/blog/how-do-crypto-taxes-work/⁠

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You can use an IRA to avoid paying taxes on crypto gains

You can make trades without the hassle of reporting each and every sale since it’s in an IRA

Here’s how much you could save by trading crypto in a Roth IRA (break it down in a more digestible way. Likely an animated video)

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Taxes vs. Alto Crypto IRA

Are Cryptocurrencies a Scam?

Want to try it out? Here’s how to do a partial rollover into an Alto Crypto IRA:

https://www.altoira.com/blog/partial-rollover/⁠

Tag Capitalize for heightened engagement.

Choosing the Right Cryptocurrency for your IRA:

https://www.altoira.com/blog/strategies-to-help-you-research-what-crypto-to-buy-now/⁠

(Carousel by @Rika Putri)

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Risk Management and Diversification: Discuss the importance of portfolio diversification, including how investing in crypto through an IRA can help diversify an investor's retirement portfolio.

https://www.altoira.com/blog/why-is-it-important-to-diversify-your-portfolio/⁠

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Ongoing Collaboration (Months 2-6 and Beyond)

Once Coinbase’s crypto users have heard about us via the influencer promotion or through our crypto-specific educational content, it provides a natural segue into our other product: The Alto IRA

Content Ideas:

Alternatives focused

Why invest in real estate using an IRA

Why invest in private equity using an IRA

Why invest in venture capital using an IRA

Why invest in peer-to-peer loans using an IRA

Why invest in securitized art using an IRA

Macro economy focused

Inflation: Why Investing Now Makes Sense

https://www.altoira.com/blog/how-to-invest-during-inflation/⁠

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Asks: RT share/boost, Q&A session with Eric (Twitter Space?)

Crypto & Portfolio Diversification Alto + Coinbase — Coinbase posts some great threads with videos speaking to ways crypto can improve the financial system; we can provide ideas and content for threads about how crypto is one part of a balanced portfolio (first image)

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Loading…⁠

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Initiative: 60-Second Classics Explain How Cryptocurrency Works

Branding: Coinbase + Alto

Video series explaining relevant investing terms in a funny and pop-culture-filled way to boost engagement.

https://twitter.com/MCamerlengo⁠

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How To Get Started Investing in Alternatives (Trading Places)

Why Did We Not Learn How Money Works in High School (Mix of movies and commentary on what we were taught how to do)

small cost, outsized return

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60 second classics Frank Dux and Chong Li fight to the death in The Kumite from the movie Bloodsport www.60secondclassics.com⁠

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Initiative: 15s / 30s Pre-Roll for Coinbase video // YouTube

Theme: "Outsmart the Market" and "TaxFree"

Branded intro, message + Call to Action with disclaimers

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INVEST TAX-FREE - 30s / 15s⁠

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Social Initiatives

Social Initiatives

Name

Notes

Header Image

Campaign Lead

Creative Due Date

Design Lead

Editorial Lead

Final File

Launch Date

Stakeholders

Status

Type

Working File

Not started

There are no rows in this table

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Rationale

Partnering with Coinbase social to boost posts will give us greater amplification to speak directly to the audience. This also speeds up our growth trajectory by targeting pre-qualified audiences.

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INVEST TAX-FREE - 30s / 15s⁠

gives us tremendous reach and should be a good tool for growth.

Target Demo

Average Age: 40s

Median Income: 90K

Financial Attitude: Planner, tries new things, pays for advanced features

Life Stage: Mid-career, family

Business Objectives

Reach (reach, engagement, conversion, CLV)

Improve the reach of our branded content by attracting new audience interactions

Grow Alto brand awareness to drive top-of-funnel growth

Growth Objectives

Grow engagement and reach on social channels

Increase followers by 25% by the end of the Q3 2023

Increase mentions, shares, and retweets by 35% by the end of the Q4 2023

Increase total reach from social media posts on Twitter by 40% by the end of Q4 2023.

KPIs we will track (Reach)

Follower count

Follower count tells you how many accounts are keeping up with your brand

Impressions

Impressions tell you how many times a post or profile has been seen.

Post reach

Post reach indicates the number of unique accounts that saw our post.

Web traffic

Web referral traffic indicates the number of times someone clicked from our social media account to get to one of your website pages.

Share of voice

(SOV) tells you how much online visibility we have compared to our competitors. To track this we will use #Hashtag

There are no rows in this table

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How we can work together with Coinbase 🍾

We will use “media insertion orders” to align with Coinbase. This will give a better showing of our creativity, goals, and timing to the Coinbase Social team to sync efforts if possible. (may explore syncing to existing Slack channel)

Process for Coinbase:

Internal Review of Content w/ Eric Satz sign-off

Insertion Order Created and given to Coinbase 1 week prior

Review Sprout Social + Alto Social data and adjust for the next push

Create a bi-weekly report to share insights, wins, and asks

1-Week Sprints to align with the rest of firm

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How we'll do it

Posting regularly on our social media channels

Note:

Facebook Groups (Need to start an Alto IRA Users group on Facebook)

At least 2-3x weekly on Instagram, Twitter, Facebook

At least 1x Infographic/Meme on GIPHy

Influencer and micro-influencer activations on social channels

Utilizing the Hero, Hub, Help content methodology to always be providing value while addressing internal marketing objectives

Hero content (5%) - all about the platform, performance updates, releases, features, awards

Hub content (90%) - Related to investing in general, what is a hedge fund, how to get started investing in alternatives, breaking down high-level concepts, actionable advice, and resources

Help content (5%) - How-to's + Product Onboarding to assist BOF

Align everything with:

Organic Social Media Channels +

Organic Social Media Channels +

Campaign

Notes

Header Image

Post Frequency

Purpose

Content Focus

Instagram

Instagram every 4 days a post

Visual - Videos, Charts, Highly Viral Content

Facebook

Facebook every 2 days a post

Visual + Learn Content

Twitter

-Learn + Threaded Tweets w/ Partners -Polls to engage with audience -Memes to support engagement

Formula-driven posts that work

GIPHy/Imgur

1x weekly

Housing hyper-relevant/engaging/funny memes and images

Gifs + Infographics

Discord

2x wk

Content Sparks/ Topical

Community driven topics

Daily M-F

-Articles / Thought leadership from Eric -Polls to engage with and learn from audience, spark conversations

Slides + polls

There are no rows in this table

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Coinbase Partner Social Media Ideas⁠

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Want to print your doc?
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Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

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) instead.

Coinbase One Social Media Operational Plan

Twitter

LinkedIn

Instagram

Initiative: Co-Branded Banner on Twitter

Initiative: Co-Branded Sweepstakes (First Month)

First Month Collaboration

Ongoing Collaboration (Months 2-6 and Beyond)

Initiative: 60-Second Classics Explain How Cryptocurrency Works

Initiative: 15s / 30s Pre-Roll for Coinbase video // YouTube

Rationale

Target Demo

Business Objectives

Reach (reach, engagement, conversion, CLV)

Growth Objectives

KPIs we will track (Reach)

How we can work together with Coinbase 🍾