S&M

Marketing

THE IN BETWEEN

MENTORS

BIG ASS TABLE

Tests

Explore

Processes

Sales Process

Pre Free Class:

There are two points to be noted -

i) The leads connectivity ratio is at 65% till the month of December of all the leads.

ii) Out of which the confirmed leads percentage is 56%

Whatsapp marketing // Instagram marketing

Post registration ASAP with demo link(1st message u send)

One reminder on the day 5-6 hours before with the zoom link(2nd reminder message)

Final reminder 30 mins before with zoom(Last message)

Email marketing - Arghya Pal

One email ASAP with Demo link

One email reminder 3 days before with Demo link

Calendar invite immediately after registration + position it in a way that it pings 1 hour before the Zoom Call + 10 mins before

Phone call is KEY

Call ASAP once to confirm the timings and remind them about demo

Call to remind them about the Zoom Call (can be max a day before T - 24 HOURS)

Pre-Free Class (Messages List)

Message 1 (Sent asap after registering for Free Class):

Hello [name],

Thank you for booking a Free Class with School of Future. The class will be held on <Date>, <Specific Country’s> time.

The class is interactive, with students from Italy, France, Canada, USA, India, South Africa, and the UK sharing the problems they see in the world, and discussing how we can use entrepreneurial thinking to solve them! Reply with - *I AM IN* if we can count on you showing up!

Please make sure you take our small diagnostic quiz before coming to the class. (https://swiy.io/diag).

More details are in your email! See you soon.

Message 2 (Sent on the morning of Free Class):

Good morning [name] !

Excited to see you at School of Future’s Interactive Class on Entrepreneurship today, at <Insert Specific Country’s Time>.

Promising students from this *global class* will be hand-picked to *build their own business* with us at Entrepreneurs Academy.

Please be 5 mins early to the class. Join Zoom Meeting: https://zoom.us/j/94414021513?pwd=SWFiOTl4a0dObndEL29jRVFUWWF4UT09

Meeting ID: 944 1402 1513

Passcode: 804240

See you soon!!

Message 3 (Sent 30 mins before Free Class):

Hello there,

We look forward to seeing you in less than 30 mins. To confirm your attendance, feel free to reply with: *Can’t Wait!*

Join Zoom Meeting: https://zoom.us/j/94414021513?pwd=SWFiOTl4a0dObndEL29jRVFUWWF4UT09

Meeting ID: 944 1402 1513

Passcode: 804240

We’ll see you soon!

Message 4 (For students from the Lead Revamp list - kids who have been called / messaged a few times probs):

Hello <name>,

We missed you at School of Future’s Free Class on Entrepreneurship that you had booked; but worry not - there’s another one happening tomorrow at *5 PM in the UK/Ireland.*

If you would like to come to this class, please respond with: *OMG, YES* and I will send you the zoom link.

As you already know, the class is interactive with students from Italy, France, Canada, USA, India, South Africa, and the UK sharing about the problems they see in the world, and discussing how we can use entrepreneurial thinking to solve them. 🎯 🚀

→ Or, tell us to stop spamming you and reply with - Not Interested.

Message 4 ( if first Class missed and invite to the 2nd Class)

Hello there,

We missed you at School of Future’s *Free Class on Entrepreneurship* but worry not - there’s another one happening in a few hours at* 9 PM in UK/Ireland*

If you would like to come to this class, please respond with: *OMG, I wouldn’t miss it for the world*.

Cheers,

Sangu

Call Script Simple Lead- Confirm Class: (keep it below 5 minutes)

Hey I’m <name> , admissions Counselor at SoF, and we are very glad that you made the choice to to register for the Free class with School of Future

This is not like most zoom calls you will do (laughs) in the sense that we want you to be sharing a bit about what you want to fix in the world. / I’m just here to give a bit of context

We want to hear from you a lot, each of YOU students tell us what you want to fix in your community, or world issues that fire you up the most, We want … And we show how to use Entrepreneurial thinking to solve these world problems (wait for child to say something positive, then make it conversational)

No, that’s awesome, you seem like someone who will contribute a lot to the conversation! That’s awesome (comment on personality)

I want to make sure the timings work for you -- mention timings

(if they’re not engaged, don’t bother with this part) - And out of all 40-50 people in the class, we will only be able to select about 5-10 of you to actually build their business with us for 100 days. So that may or may not be on your mind. If it is, be on your A-game. We take note of who engages with everyone else, who is passionate and profound. And hey, that might not be for you, totally fine. You can just observe, and learn a lot, it’s quite an informative session about the future of work.

Free Class:

Has to be awesome (let’s poll people at the end and aim for an avg of 8/10 in terms of value).

A few points to be noted here are :

i) We have had conversion % of 83% from confirmed to attending the class.

ii) The % of the students who apply after attending the class is at 42%

Hone into being 1 hour (reserve 30 mins after that for questions and answers)

Follow up CTA: Fill the form and apply to join (we had 50% average on filling up this form, let’s aim for 70%)

During the Free Class:

Someone needs to ensure that we don’t miss out on ANY leads with ambiguous names.

Someone needs to be talking to the kids and supporting their answers - especially the kids who aren’t speaking up but are writing a lot

Post Free Class:

Post Free Class Follow Up Plan:

Whatsapp marketing // Instagram marketing

Post application link ASAP

One reminder 2 hours before application deadline

Final reminder 30 mins before application deadline

Email marketing

One email ASAP with application link

Make a list of the kids with great attendance and make sure we get them to apply in the next 48 hours, either with a text or call. (Get a feedback of the kids too)

Application Link -

https://swiy.io/2309⁠

Messaging List :-

Message 1: (Immediately after the class attendance is out and marked)

Hello!

Thank you for attending School of Future’s Class. We hope that you enjoyed yourself.

As you know, we had 250+ students apply to this class, and *10 of you will be selected to join the May cohort*.

Please finish your application to join Entrepreneurs Academy:

https://swiy.io/2309⁠

by 11.59 PM.

If you get selected, you will receive an email with your Offer Letter and a call from our Admissions Team.

We can’t wait to help you become an entrepreneur and a powerful change maker with us.

Message 2 (DNA’s To Attendees): (Haven't applied after a day)

Hellllo [name]!

I loved seeing you in the class and am so excited to read your application. We have 6 hours to go before we close the applications - Get to it! 🤭

https://forms.gle/c7hdWKzSg3grud1R6⁠

*Put a small call script if needed for the candidate to apply.

Feedback,

Post Application Process:

Application Quality Marking

Great Application: Offer Letter Rolled Out (we should have at least 50% conversion rate from the applicants) OR

Average Application: Interview to find out more scheduled with the weaker applicants (follows the same process but you wait to send out the offer till you talk to the child)

-Bad Application: BYE! I mean send a bye email.

Sales Pitch

Has to be honed and practiced MULTIPLE times

Has to be awesome for each student and their JBTD - try and understand what each child hopes to accomplish with EA and pitch that value. HARD.

Has to incorporate the parent naturally in the process

Once you get someone on the call, we can create a 3 day timeline to completion / admission closure

Payment Link

Traction of follow through to be tracked fully

The Final Payment process is divided into three days:-

First Day- Congratulations call with the student, a good 20-25 minutes conversation understanding the child, clear doubts, mention the deadline, schedule a parent meeting. If the child is busy on that day, schedule a meeting for the next day.

Second Day - Ask for parent emails, finish parent meetings, give a small payment reminder.

Third Day - Parent reminder, help with payment link. Clear doubts if there are any. If the payment comes through, send out a welcome email with invoices(Pushp).

12 Feb - Holes in our sale’s process - questions to ask ourselves

They feel the energy of so many humans in the class; they feel inspired to simply go for something great and big. How do those 2 factors start to dissolve?

What do they check out in between free class and getting the admission letter?

70-80% of kids talk to parents after the free class. Which is awesome. How does that convo go? What are they showing parents, and should we send something?

Resources for Sales Leads:

⁠

Sales Calls: All Star Sofer Examples⁠

Applicant Lead Handling

In terms of the rhythm of sales -

Sales Team sends out the Offer Letter.

Figma link:

https://www.figma.com/file/XyJnukj94me5PqtU1Hs0Cx/Admission-Offer-7-Sept?node-id=0%3A1⁠

Day 1: Drop a message to your lead the second the offer letter goes out.

Offer Msg:

Hi [name],

<Your intro> from School of Future. I have some exciting news to share from Entrepreneurs Academy. You are *one of the 10 students* that we selected from 189 students that registered with us in the last week. *Congratulations*!! 😍 💃 💪

Please *check your email* for details of the *Admission Offer*. Once you have reviewed it, please message me back with a good time to speak to you *tomorrow morning*.

Cheers!

Interview (ReApply) Msg:

Hi [name],

<Your intro> from School of Future. We have received your application to join the Entrepreneurs Academy and *you have cleared our first round*. 😍

But, we *need to know more about you*, before we can invite you to join us as an Entrepreneur at the Academy.

Please let me know what would be a good time to speak to you *tomorrow afternoon*.

Cheers!

Day 1 Follow up:

Watch this video on How to get FULLY READY for a Sales Call:

https://drive.google.com/file/d/1p9u4CE857fDBaRCNkfHe_n6Mdh3oWcfT/view?usp=sharing⁠

If your student lead has not scheduled a meeting / 4 hours after this first message. Suggest a specific time and say:>>

[name], how does 1pm in the UK sound to you?

If they have confirmed a slot already, send them a message and an invite to their calendar.

[name], thanks for confirming. I am excited to speak to you at [confirmed time].

Day 2: Prior to the meeting

Hi [name], I am really looking forward to speaking to you in another 30 mins. Here’s the Zoom link for the call:

Day 2: Actual Call Script:

Set the AGENDA for the call

Reapply Students: interview the student + answer questions

“Hi X, welcome to the 2nd round of your application review to join Entrepreneurs Academy. I am Rakesh, an Admissions Counsellor with School of Future. I wanted to let you know that while we enjoyed reading your application, we want to get to know you a bit more BEFORE we can accept you into the Academy.

In this call, I want to get to know you better and answer ALL of your questions.”

Accepted Students: congratulate and get to know the student + answer questions

“Let us just take a minute to celebrate that you were one of the chosen students. Every month it gets harder to actually get into the Academy. I do not think I would have made it in as a 15 year old! I am really proud of YOU.”

What was your reaction to getting selected? Were you surprised or were you expecting it?

In this call, I want to get to know you better and answer ALL of your questions.”

(OPTIONAL) Feedback for the class:

What do you remember the most from the class?

Ask about the student’s ROUTINE:

“So, tell me a bit about your everyday routine?”

How do you generally spend your free time?

What are your hobbies?

Ask about the student’s SCHOOL Life:

So tell me about your school life? What do you love about your school? What do you hate about it?

Ask about the student’s SOCIAL Life:

What about your social life? Do you feel that you have good friends?

Ask about their FAMILY life:

Tell me a bit about your family life? What do your parents do?

And, are they supportive?

Have you talked to your parents about your interest in Entrepreneurship? when they heard the news? (either here or later)

Ask about where they are thriving or stuck:

Tell me where in your life do you feel like you are thriving? This is an area of your life (social, academic, sports, anything) where you feel that you are doing really well.

Great, now on the flip side - Can you tell me where in your life do you feel a bit STUCK? Like you have spent time trying to do something but it’s not going according to plan.

Ask about their interest in Entrepreneurship:

And, how did you get interested in ENT in the first place?

(OPTIONAL:) When you picture yourself as a CEO, what does it look like?

Ask about their HOPE:

What do you hope to get out of the experience of Entrepreneurs Academy?

Thank them

Awesome, those are all of my questions!! THANK YOU. Tell me yours? What can I clarify?

Follow up Message immediately after the call:

Hi [name],

Thank you for a great conversation. I take immense pride in *congratulating you on your acceptance* into the Entrepreneurs Academy. 🤩🤩🤩

Here is the link to confirm your spot:

https://www.schooloffuture.in/paynow⁠

Let me know once you have secured your spot and we will send over the Welcome Email with the next steps 😊🎉

Day 2 Follow up Process: Have the call with the student and send the follow up email - Financial Aid (if any) or the parent email always.

Upload the call here in the recordings folder:

https://drive.google.com/drive/folders/18Batlgs4nWgzGPQ8RJWTqPjJRWiHJRJx⁠

Day 3: Parent Call (if needed) + Payment Reminder Message

We are former teachers who worried that students are training for jobs that will be obsolete. Students are

You have to actually build and try in order to become entrepreneurial

Logistics

Choosing a problem in society, and building a sustainable business

The 3 modes of learning

Certificate yes, but the experience of building something helps you writing the

Send a message about the parent convo (if you feel it’s needed based on your call):

How did the conversation go with your parents?

This is the email that we have for them and I wanted to send across some more information - <> - What's their first name so that I can use it to address them 🤓

Payment Reminder Messages

With Financial Aid

Hi <Name>,

I really enjoyed speaking to you yesterday! 📲 It was wonderful to *get to know you and your vision*. Congrats again on your acceptance into the Entrepreneurs Academy. 14 exceptional teens from UK, S Africa, USA, Canada - have already joined us and we hope you are next to join this amazing group of inspiring 🌏 peers.

⚠️ You haven’t submitted your fees for the Academy yet and *tomorrow is the last day* that we are accepting payments.

We feel proud to be able to support students in need with our Financial Aid and you have received *an award of a <AMOUNT>% Financial Aid*. 🏆 Please secure your spot using the link: <link>.

Let me know and if you face any issues with the payment link and don't hesitate to contact me. We will see you for the kick off and sooo excited to be working with you. 💃

Without Financial Aid

Hi <Name>,

⚠️ You haven’t submitted your fees for the Academy yet and *tomorrow is the last day* that we are accepting payments. Please secure your spot using the link: https://www.schooloffuture.in/paynow.

Let me know and if you face any issues with the payment link and don't hesitate to contact me. We will see you for the kick off and sooo excited to be working with you. 💃

Defer Reminder

Hi Fathima,

I really enjoyed speaking to you on Saturday! 📲 It was wonderful to *get to know you and your vision*. Congrats again on your acceptance into the Entrepreneurs Academy.

As you have exams coming up, we are happy to offer you the option to *Defer your Admission Offer*. This will allow you to join us post your exams in June by securing your spot with a 10$ fee (~37 Dirhams), which will be deducted from the overall program fee. You will not have to go through our entire admission process again.

⚠️ You haven’t submitted your fees for the Academy yet and *today is the last day* that we are accepting payments. https://www.schooloffuture.in/save

Let me know and if you face any issues with the payment link and don't hesitate to contact me. We are excited to be working with you. 💃

Day 4: Payment Reminder Call

Call and talk to the kid. If the student doesn’t pick up, send a payment reminder voice note.

The Child Says No AFTER the convo (Esp due to financial constraint):

We want to keep amazing students like you engaged in our community. Follow us on social media to check out weekly contests, webinar sessions, student projects and to keep increasing your entrepreneurial thinking:

SoF Instagram:

https://www.instagram.com/schooloffuture_in/⁠

SoF Youtube:

https://www.youtube.com/watch?v=w7WSG8JlVAs&list=PLYomwhrFv_5PfeuKWDzbZmuoalYdYQNWq&ab_channel=EntrepreneursAcademy⁠

Please *keep working hard on your dreams* and we hope to see you in our community soon.

The Child isn’t reachable by Whatsapp / Instagram / Skype Call and you HAVE to email:

Dear Sophie,

We were impressed with your application to join us at Entrepreneurs Academy and we loved hosting you in our last class on Saturday. I liked that you told us about being a student representative in your school and talked about your active interest in sports.

I am Aditi, the CEO and Founder of School of Future. We have some exciting news to share from Entrepreneurs Academy. You are one of the 8 students that we selected from 164 students that registered with us in the last week. Congratulations! Please check your email for details of the Admission Offer.

As one of your mentors, I'd love to speak with you and get to know you further. In the conversation, we will discuss more about your interest in entrepreneurship and What do you hope to get out of Entrepreneurs Academy. Secondly, we can discuss ALL of your / your parents' questions. I was unable to connect to your phone / on Whatsapp.

The deadline for admissions is coming up and I wanted to make sure that we spoke before the same. Can we schedule something for 17 Feb, tomorrow, between 7 - 9 PM in New Zealand? Email me back with a time that works for you.

Excited to speak with you soon.

Cheers,

Aditi

Message about financial constraints

*Financial Constraints*:

Thank you so much for letting me in your world and sharing more about your situation. We have financial aid for exactly such cases. We would love to offer you a Financial Aid too - do you think that would help?

If not, we will definitely reach out to you to be involved in other free student events that we organise. And do remain connected to us via Insta: https://www.instagram.com/schooloffuture_in/

We want to keep amazing students like you involved in our community!

About the tight timeline / extensions etc -

We process about 200+ applicants every week to select the best and most ambitious students from around the world. As we have very limited spots in any of our cohorts (~about 18), we need to be able to confirm them soon so that we can make remaining offers on that basis.

I really enjoyed my conversation with both of you and clearly see you as a member of the SoF family. We would be very happy to extend the admission deadline to Friday, 20 Nov, so that your family has some more time to discuss.

About Extension of Payment Deadline:

Efe, so we are closing admissions tomorrow for most people but I can try to hold your spot till 1 January. 😅

Would it be possible to do a small transaction of 10 Euros by tomorrow so that I can use that as a sign of your commitment?

About Legitimacy:

CHILD: my parents are sceptical concerning your being legit 😬 😟

Hi Jasmin,

Thank you for a great conversation. I take immense pride in *congratulating you on your acceptance* into the Entrepreneurs Academy. 🤩🤩🤩

As I mentioned on call, there are lots of scams around, and your parents are being smart and careful.

1. Have them check out more about us

Founders:

https://www.schooloffuture.in/our-founders⁠

Mentors:

https://www.schooloffuture.in/our-mentors⁠

Students:

https://www.youtube.com/watch?v=Q3x23KSUSjY&list=PLYomwhrFv_5PS7_TRxoaU2yeQV4Z1WvRi⁠

2. Check out our Youtube: It’s filled with gems like a SoFer Session on Negotiation:

https://www.youtube.com/watch?v=BRfGbBLT_q4&t=6324s⁠

3. We can also connect you to another SoFer (SoF student) and parent.

4. Schedule a call between all of us, where you can help translate!

Let me know what your parents say and do share their email ids so that I can send them a welcome email :)

⁠

Mentors:

What are the mentors' background? Do they have a bg in business?

Mentors not are having business bg... They are trained in coaching, what q to ask, they are educators but some have business bg too... WE focus on skills of future... Research and understanding on how students learn, helping them experiment their idea

Fund Raising:

Building non intuitive idea we first like to experiment and gather more insights, so we have not raised fund but bootstrapped…. DO NOT ANSWER THIS KIND OF QUESTIONS AT THE FIRST PLACE…. Just say, I don’t know, you can write an email to us and I would forward the same to our founders but that has nothing to do with quality of students and mentors

How can you provide financial aids?

High quality education to everyone and we would fight for that completely.

Division of Program Fees

This is proprietary info and we cannot provide it or say sorry we don’t know it and I would guide you to a better person.

PAYMENT REMINDER EMAIL

Subject:Payment reminder for [Student Name] for Entrepreneurs Academy!

Student's Name

City/

Number

Invoice Date: DD/MM/YYYY

Payment Due: DD/MM/YYYY

Dear [Client name],

This is a friendly reminder that the following Invoice number (XXXX), (Student's name) is now [no. od days] due. He/ has joined the batch of [batch start date]. The last payment was paid on [last paid date].

We would appreciate it if you could send me the payment by [DD/MM/YYYY) at the latest.

Batch starting date: DD/MM/YYYY; Batch: DD MM (ex. March Cohort)

Amount Due: XXXX

Financial Aid (if any)

If you have already sent the payment, please disregard this mail. Otherwise please make a note and send in the payment by the due date.

Note: Your payment receipt will be sent to you by mail once the payment is received.

Thanks in Advance,

ABC XYZ

Payment - Serious Reminder Email

Client Name

Student's Name

Country

Payment Due: DD/MM/YYYY

Final Reminder for Payment Fees

Dear [Client name],

This is a reminder that the payment for [Student name] is due by [no. of days].

Please send in the payment immediately as the services will be revoked and the certificate will not be provided.

Batch starting date: DD/MM/YYYY; Batch: DD MM (ex. March Cohort)

First payment: DD/MM/YYYY; Amount Due: XXXX

Financial Aid (if any)

If you have already sent the payment, please disregard this mail. Otherwise please make a note and send in the payment immediately.

Note: Your payment receipt will be sent to you by mail once the payment is received.

Thanks in Advance,

ABC XYZ

Student goes BYE Email

Reapply Email

⁠

Dear [name],

We regret to inform you that your application was reviewed and it did not make the cut.

However, we believe in second chances and we understand that sometimes bragging about yourself can be a difficult task.

We at Entrepreneurs Academy appreciate and recognize passion, dedication and value grit above all. So, do not feel disheartened. Try and try, till you succeed, is the entrepreneurial way.

We want to gift you another opportunity to show yourself off to the Admission Team in an interview with us. A member of the team will get in touch with you via Whatsapp or Instagram. Please note that all admissions to the April Cohort will close on <add 3 days from now>.

Help us help you!

Prior to our conversation:

Explore the

program overview⁠

and get excited about the 100 Day Journey

Review the Program Fees. We offer financial aid, for students in need.

Check out your global peers

@ School of Future⁠

⁠

We know that you have the power to create massive change and we are excited to help you become an entrepreneur and a CEO.

Hoping to welcome you into the School of Future Family!

Warmly,

Admissions Team

Welcome Email

Subject: Arghya, Welcome to the SoF Community

⁠

Hello Arghya,

Welcome to the School of Future Family!

You are officially a part of the Entrepreneurs Academy - March Cohort. We cannot wait for you to meet the other amazing students in your cohort. Check out the February Cohort!

You were amongst the Top 5% of all the applicants from last month, so, don't forget to give yourself a pat on the back. And, remember that with great power comes even greater responsibility. Be ready to take some risks and commit to a great experience.

A brief update around our Official Kick-off which will be hosted on the 7th March 2021. We will update you about the exact time of the kick-off, 2 days before the event. As students come from many parts of the world, please bear with us on the awkward timings.

What happens at the kick off?

It’s the official starting point of your 100-day journey towards becoming an entrepreneur with School of Future.

During the kick-off, you will meet students who are a part of your cohort and find out more about each other.

What happens 2-3 days before the kick off?

You will become part of the SoF Discord and we’ll send you an invite to join your cohort on the server.

You will receive access to our web-application, with further instructions around what needs to be completed.

To prepare for the kick-off, we have 2 TASKS for you:

TASK 1: Our cohort is filled with extraordinary students like you, and we want to feature you on our Website. Please send us your best photo (for inspiration look at portraits of Elon Musk

⁠

) and tell us something awesome about yourself, in the following format:

"My superpower is _____." or "I like ____, I'm good at _____, my passion is _____." (1-3 sentences max).

TASK 2: Each of our students and their parents are legally required to sign the

Terms of Use⁠

when accessing the SoF platform. We kindly request that your parents fill this out as soon as possible. If you’re over 18 years old, you can fill this in yourself. Please note that you will NOT be allowed to join the Kick-Off without submitting this information.

Make sure you complete these two tasks before the Kick-Off !

⁠

Lastly, I have attached a receipt of your payment of the fees for the Academy at School of Future. We have a no refund policy in place. Also, if you have submitted the fees using the option of instalments, the same amount will be cut every month from the same card that was used at the time of subscribing to the service.

You have been exceptional this far. And we cannot wait to learn more about you during your 100-day journey with us. Come be a part of this amazing, crazy, and highly motivated community!

Please don't hesitate to ping us with your questions and thoughts! All the best and hope all of you are keeping inside and keeping safe.

Warmly,

SoF Team

Questions / Comments / TEAM CHAT

Walk through the excel

Timings

Send out offer letters by 5pm IST

Sales team sends out Lead messages by 8pm IST (pre-check in)

Press student to have a call that day (next day if need be)

Optimize for a show up → priority is on making a scheduled appt with the student

(want to be talking about the conversation by next day’s check-in)

Regardless, make an appointment (better than cold calls)

Copy paste the message from

sales process⁠

⁠

Should be able to input the application data by the end of day 2

Update the sheet

Offer letter

Once a child is accepted, change Reapply to Sent

“Comments about…” → only about Financial Aid, nothing else

All other comments move to “Follow-up”

Initial Connect

RNR = ring no response

Tried calling the lead and no response

Blue ticks but no response

Could not connect

Have tried connecting with the lead, no repose

More about the message not being delivered

Chance of conversion

Scale of 1-5 → how likely is the student to convert

Only update after student or parent conv

Love for the child

How much do you like the child after the conversation

Goals and life

If love for the child 4 or 5, really trying hard to get the student in

4 or 5’s get extended deadline or Financial Aid

Lead Status

Positive

Most likely to convert

FinCon

Not afford

Child Do

Not

Parent dou

Busy

Not enough time in their schedule

Exams

A lot of students talking about how they have exams in the next 2-3 months

Generally go to focusing on a Defer issues

Legitimacy

Parents don’t have faith in online programs and payments

Poor English

Common in Asia

Student not up to the mark in being able to interact with peers in the program

Negotiation

Students or parents are wanting more Financial Aid

Non Responsive

You have spoken to the child and then the child has stopped responding

Paid

Future plan

One you color a lead you update the future plan

HOW TO HANDLE A LEAD RNR

Students that keep seeing the message but don’t reply

Whatsapp → Instagram → Skype call → Email → Skype

Skype call is happening Day 2

Try all of these methods to get the student on the line

Day 3 one more Skype call

If, after trying connect pipeline completely

Could not Connect (do not update Lead Status)

COLORS

GREEN → paid

YELLOW →

closed the lead on our end because of payment, but the student believes the student is still interested

Non responsive cases

RED → lost

Questions

When parents have doubts because the student has exams

Update the column that you believe is the real reason (what are you hearing from the conversations

Make sure that in the follow up’s you are updating your reasoning

When a student misses a meeting

Schedule within the next 2 hours

If you don’t talk until Day 3 → not going to get that sale

If our timeline does not permit, give timeline

Student convo-done then becomes non-responsive

Red

Financial Aid conversations

Get them on the phone

We trust the kid, depending on how amazing you think the kid is and understanding their situation

Follow up for an RNR case

Dropped a message to a lead and is not responding

If the whatsapp is not showing blue ticks, switch to instagram

If whatsapp and instagram no response, call on skype

Email the lead

Talk to the free class lead owner and request them to help you schedule a call

MULTIPLE PAYMENT FAILURE EMAIL TEMPLATE

New Payment Links:

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