Fun Fact: Did you know that the concept of rewards programs can be traced back to the late 18th century?
In 1793, a US merchant named Thomas Sperry introduced the first known rewards program, offering copper tokens to customers for making purchases. These tokens could be accumulated and redeemed for various goods from Sperry's store.
This early example laid the foundation for the modern-day rewards programs that we see today, emphasising the value of incentivising user loyalty and engagement 💝