In 2023 we worked on the following. Many of these activities were undertaken in collaboration with Natalie to review and improve the website and online presence for the firm. These included:
Marketing review of the website and online presence (including social media) - mid-year/when Natalie came on board. Updating and connecting Google Business location listings Getting more reviews on Google Adding new content/team updates/images Adding the Community page featuring community sponsorships Adding blog content and improving the presentation of the blog with images Using AI-generated imagery for Google ads and blog content Google ad campaign focusing on: Workcover campaign with new images and content Established GA4 property due to the forced retirement of Universal Analytics (by Google) migrated conversion and event tracking to GA4
Online Marketing Activities