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Online Marketing Activities

In 2023 we worked on the following. Many of these activities were undertaken in collaboration with Natalie to review and improve the website and online presence for the firm. These included:
Marketing review of the website and online presence (including social media) - mid-year/when Natalie came on board.
Updating and connecting Google Business location listings
Getting more reviews on Google
Improving the website:
Adding new content/team updates/images
Adding the Community page featuring community sponsorships
Adding blog content and improving the presentation of the blog with images
Using AI-generated imagery for Google ads and blog content
Google ad campaign focusing on:
Workcover campaign with new images and content
MVA campaign
SEO work on the website
Google Analytics
Established GA4 property due to the forced retirement of Universal Analytics (by Google)
migrated conversion and event tracking to GA4

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