Summary

Brief description of what the initiative is trying to achieve

Problem Hypothesis

We believe by addressing [this JTBD & business need], we will reach [this higher level business goals].

Success Metrics

We will achieve
[these results]
and we will know it when we see these
[metrics/behaviors]

Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.