Gallery

ETS Product Strategy Brief

Advancing English Proficiency Worldwide

A. Buyer Persona Details

B. Market Data and Global Outlook

C. ETS Landscape

D. Product Offering Summaries

E. User Narrative

F. API Solution Analysis

G. End-to-End User Journeys

H. Success Metrics & Risk Mitigation

I. Implementation Roadmap

J. Financial Estimates

K. Future Press Release

L. Acronyms for English Language Instruction

M. Links & Resources

Explore

M. Links & Resources

APPS

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https://www.rosettastone.com/⁠

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https://www.duolingo.com/⁠

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https://elsaspeak.com/en/⁠

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https://www.busuu.com/⁠

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https://www.babbel.com/⁠

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https://www.vipkid.com/en-us/⁠

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https://preply.com/en/learn/english⁠

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https://letmespeak.org/⁠

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https://cake.day/⁠

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https://www.appewa.com/⁠

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https://www.speechtutor.org/⁠

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https://relayreader.org/⁠

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PLATFORMS

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https://www.usalearns.org/⁠

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https://www.bbc.co.uk/learningenglish/⁠

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https://www.cambridgeenglish.org/⁠

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https://global.oup.com/education/primary/subjects/literacy/⁠

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https://www.berlitz.com/⁠

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https://www.ef.com/wwen/⁠

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ASSESSMENTS

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https://www.curriculumassociates.com/⁠

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https://qualifications.pearson.com/en/qualifications/international-certificate/young-learners.html⁠

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https://www.nwea.org/map-growth/⁠

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https://test-english.com/⁠

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https://www.ielts.org/en-us/usa/ielts-practice-test⁠

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https://www.cambridgeenglish.org/exams-and-tests/linguaskill/information-about-the-test/⁠

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https://www.pearson.com/languages/test-takers.html⁠

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https://preply.com/en/language-tests/english⁠

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https://www.teaspracticetest.com/teas-english-practice-test/⁠

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https://www.act.org/content/act/en/products-and-services/the-act/test-preparation/english-practice-test-questions.html?page=0&chapter=0⁠

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https://www.efset.org/⁠

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https://michiganassessment.org/⁠

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https://tea.texas.gov/student-assessment/testing/telpas/telpas-resources⁠

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https://englishtest.duolingo.com/applicants⁠

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STANDARDS & RUBRICS

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https://ellii.com/equivalencies⁠

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https://elpa21.org/elp-standards/⁠

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https://wida.wisc.edu/teach/standards⁠

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https://www.cambridgeenglish.org/exams-and-tests/cefr/⁠

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https://www.rchk.edu.hk/wp-content/uploads/2022/10/RCHK_IB-MYP-Language-Acquisition-Proficiency-Table_October-2022.pdf⁠

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https://resources.finalsite.net/images/v1648640622/tasisengland/mibhhioc30cjojzslcli/EAL_V7_2022.pdf⁠

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https://www.colorincolorado.org/blog/common-core-curriculum-rubric-meeting-needs-ells⁠

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https://www.nysed.gov/sites/default/files/programs/world-languages/lotecassess.pdf⁠

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APIs

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https://learnosity.com/⁠

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https://elsaspeak.com/en/elsa-api/⁠

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https://www.speechsuper.com/⁠

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RESEARCH

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https://blog.vipkid.com/research-findings-on-the-use-of-the-toefl-primary-tests-in-the-major-course/⁠

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http://www.pearsonlongman.com/primaryplace/pdf/TeachingELLs.pdf⁠

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https://files.eric.ed.gov/fulltext/EJ1133210.pdf⁠

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https://www.oecd.org/pisa/foreign-language/PISA-2025-FLA-Framework.pdf⁠

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https://onlinelibrary.wiley.com/doi/full/10.1002/ets2.12034⁠

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https://www.michigan.gov/-/media/Project/Websites/mde/educator_services/eval/danielson_framework_tool_for_teachers_of_english_learners.pdf?rev=76f5394546754f72b5998147feb226c5⁠

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https://www.tandfonline.com/doi/full/10.1080/2331186X.2019.1666643⁠

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https://srcd.onlinelibrary.wiley.com/doi/pdfdirect/10.1111/cdev.12615⁠

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https://www.scielo.br/j/ep/a/bhgmNnYJDvgz5qdXJRpTB4R/?lang=en&format=pdf⁠

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https://www.semanticscholar.org/paper/English-as-a-Second-Language-Learners-and-Teachers%E2%80%99-Nimehchisalem-Kai/2d7f93947e4c1e6ee9d9bbd92ab093194b41896f⁠

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https://www.insidehighered.com/news/admissions/traditional-age/2023/04/12/toefl-losing-its-edge⁠

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https://www.nigerianjournalsonline.com/index.php/AJELLS/article/view/1993/1948⁠

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ETS Links

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https://www.ets.org/toefl/primary.html⁠

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https://www.ets.org/show-english-ability.html⁠

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https://www.ets.org/toefl/test-takers/ibt/scores/understand-scores.html⁠

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https://www.ets.org/products.html⁠

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https://www.ets.org/Media/Research/pdf/Research_Notes_Bailey_Wolf_Ballard.pdf⁠

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GROWTH CHARTS

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https://www.cdc.gov/growthcharts/index.htm⁠

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https://www.who.int/tools/child-growth-standards⁠

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