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ETS Product Strategy Brief
Advancing English Proficiency Worldwide
A. Buyer Persona Details
B. Market Data and Global Outlook
C. ETS Landscape
D. Product Offering Summaries
E. User Narrative
F. API Solution Analysis
G. End-to-End User Journeys
H. Success Metrics & Risk Mitigation
I. Implementation Roadmap
J. Financial Estimates
K. Future Press Release
L. Acronyms for English Language Instruction
M. Links & Resources
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G. End-to-End User Journeys

Outline of user interactions with platform

1. User Onboarding

Educators/Tutors:
After signing up, they'll be given a brief interactive tutorial highlighting the capabilities of the API.
They can choose to integrate the tool into their existing system or use a standalone portal.
Frequency: Once (but accessible for a revisit anytime).
Edtech Companies:
These users get an in-depth technical onboarding, introducing them to the API's functionalities.
Documentation and support resources are made easily accessible.
Frequency: Once (but often referred back to during development phases).
Students:
If interacting directly with a platform using the ETS API, they'd be onboarded onto that platform. They'll be introduced to the testing mechanisms and how scores are interpreted.
Frequency: Once for each platform they use.

2. Regular Usage

Educators/Tutors:
Conduct diagnostic tests to gauge proficiency and place students.
Monitor progress through periodic assessments.
Adjust teaching strategies based on the Analytics Dashboard.
Frequency: Weekly to Monthly.
Edtech Companies:
Continuously pull questions for gamified learning or test simulations.
Use proficiency metrics to adjust user learning paths in real-time.
Frequency: Daily (background processes).
Students:
Engage with learning apps or platforms that integrate ETS assessments.
Take assessments, receive feedback, and progress.
Frequency: Daily to Weekly, depending on the learning model.

3. Periodic Review

Educators/Tutors:
Deep dive into the Analytics Dashboard for a holistic view of class/individual performance.
Plan remedial classes or advanced sessions based on insights.
Frequency: Monthly to Quarterly.
Edtech Companies:
Analyze user engagement and success rates.
Iterate on their platforms based on feedback and analytics.
Frequency: Monthly to Quarterly.
Students:
Receive detailed feedback or report cards based on their performance.
Reflect on areas of improvement and strengths.
Frequency: Monthly to Quarterly.

4. Support and Feedback Loop

All Users:
Access to a support portal for any queries or issues.
Feedback mechanism to suggest improvements or report bugs.
The ETS team uses this feedback to iterate and improve the API.
Frequency: As needed.

5. Continuous Learning and Updates

Educators/Tutors and Edtech Companies:
Receive updates on any new features or enhancements in the API.
Access to webinars or tutorials introducing these changes.
Frequency: Quarterly to Semi-Annually.
Students:
Updates are typically in the background. Significant changes would come with a brief tutorial or introduction.
Frequency: As needed.
In essence, the ETS API Solution offers a seamless, integrative experience that meets diverse needs while ensuring continuous feedback and improvement. The frequency of interactions ensures users are always aligned with best practices and global standards.
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