How To Startup

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Hello Founders!

Here is a list of curated resources for a first time founder or someone who wants to know what it takes to startup.
The first thing is to understand what about startups you need to know. The most important thing for you to know is your actual business. I tend to refer to this as “the space you’re in” or “the domain of your company.”
What I mean by this is that you can think of a business as philosophically having two main functional and strategic units. The first is the specific domain of the business, say athletic apparel, or wellness and meditation, or beauty products, or social media, project management, communication software. The domain business unit is going to revolve around the specifics of your space, like knowing about the different designs of running shoes and polymers for the shoe soles, or having worked in a design agency for years and have ideas for a better way to run an agency. The point is there’s a lot about what you do that matters and the good news is you’re already pretty good and knowledgable about that and you’re going to be excited and great at learning the rest.
The hard part for a first-timer is that no matter what credentials you have in psychology or clinical experience coaching, regardless of how many personal development books you’ve read, or how many yoga and meditation retreats you’ve went to, or that you’re a certified expert in wellness, you don’t know anything about running a business. You could be the great expert and most qualified person in your space and there’s a good chance you couldn’t tell me how to create an acquisition funnel, or what your CAC to LTV goals should be. The point is there’s a whole bunch of stuff every single startup needs to think about and execute on to succeed and it has nothing to do with what you do and everything to do with how to do it. This is the second main functional strategic unit is the operational unit. What the operational unit focuses on is everything that takes your idea and makes it real, shows it to the world, delivers value, generates profit, and makes your dreams come true.
This guide is a map of the Operational Unit of a Startup. I don’t care what it is you do, but I know that so form of this is how you’re going to end up doing it if you are to succeed.
How to Actually Start
Designing the Ideal Bootstrapped Business
Late Stage
Initial Product
Demand Testing
Understanding Customers
Initial Marketing
Getting Feedback
Go To Market
Business Planning
Unit Economics
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Growing an Audience
Growth Hacking
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Social Media and Content
How to Crush it on Twitter: David Perell and Matthew Kobach Workshop
David Perell runs a writing school called Write of Passage. Matthew Kobach is the Director of Social Media for the New York Stock Exchange. David's Twitter: Matthew's Twitter: In this 100 minute workshop, Matthew Kobach (Director of Social Media for the New York Stock Exchange) and I present our techniques for success on Twitter. We discuss: How to curate your Twitter feed to maximize influence and inspiration What formats and content make quality Tweets How to be a good citizen of Twitter How to find your niche and use data to cultivate an audience How to use Twitter to become a “lighthouse for like-minded people” Q+A 0:00 Backstory of what happened 1:57 What Matthew does for work 3:01 Introducing the panelists 3:25 Will course manager for write of passage introduces himself 5:13 Ana alumni of write of passage 7:56 David starts his presentation. Starts with 3 quotes from Bill Gurley, and Alisson Allen. 10:20 Why VC's are successful (they are contrarian enough to give insight without being abrasive). 11:35 Writing good tweets has 4 things in common - checklist is Compression, No Spam, Simplicity and Novelty. 16:39 Curate your feed 21:47 Your Twitter presence 28:34 Matthew talks about having a test account and testing format and content. 44:32 Matthew shares his presentation on Twitter 1:13:17 Q and A starts 1:13:30 David talks about perfectionist paralysis. 1:15:56 Scheduling Tweets. 1:16:59 How much is too much tweeting? 1:18:06 How do you get stuff done all day with tweeting 1:20:20 If you were starting from 0 or starting from scratch advice? 1:29:08 Hashtags on Twitter. 1:29:29 Sharing your stuff without being too self-promotional. 1:31:50 engaging and replies vs your own articles and tweets. 1:33:05 Lists or following directly? 1:35:03 Question about profile pictures/display pictures. 1:37:48 What's with Matthew changing his name with brands? This workshop has a mix of practical ideas as well as philosophical principles to enhance your Twitter presence whether you have one hundred followers or one million. Learn More About David: Write of Passage: Read David's Essays: David's Twitter account: David's Online Workshops: David Twitter Email Course: David's Online Writing Email Course:
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Product Development
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Building a Company
Vision and Mission
Built to Last
Personal Development

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