How To Startup

Explore

How To Startup

Hello Founders!

The Definitive Guide on How to Bootstrap Your Startup

Hello Founders!

Here is a list of curated resources for a first time founder or someone who wants to know what it takes to startup.

The first thing is to understand what about startups you need to know. The most important thing for you to know is your actual business. I tend to refer to this as “the space you’re in” or “the domain of your company.”

What I mean by this is that you can think of a business as philosophically having two main functional and strategic units. The first is the specific domain of the business, say athletic apparel, or wellness and meditation, or beauty products, or social media, project management, communication software. The domain business unit is going to revolve around the specifics of your space, like knowing about the different designs of running shoes and polymers for the shoe soles, or having worked in a design agency for years and have ideas for a better way to run an agency. The point is there’s a lot about what you do that matters and the good news is you’re already pretty good and knowledgable about that and you’re going to be excited and great at learning the rest.

The hard part for a first-timer is that no matter what credentials you have in psychology or clinical experience coaching, regardless of how many personal development books you’ve read, or how many yoga and meditation retreats you’ve went to, or that you’re a certified expert in wellness, you don’t know anything about running a business. You could be the great expert and most qualified person in your space and there’s a good chance you couldn’t tell me how to create an acquisition funnel, or what your CAC to LTV goals should be. The point is there’s a whole bunch of stuff every single startup needs to think about and execute on to succeed and it has nothing to do with what you do and everything to do with how to do it. This is the second main functional strategic unit is the operational unit. What the operational unit focuses on is everything that takes your idea and makes it real, shows it to the world, delivers value, generates profit, and makes your dreams come true.

This guide is a map of the Operational Unit of a Startup. I don’t care what it is you do, but I know that so form of this is how you’re going to end up doing it if you are to succeed.

How to Actually Start

Stories

⁠

Founders at Work⁠

⁠

Delivering Happiness⁠

⁠

Planning

⁠

The Definitive Guide on How to Bootstrap Your Startup⁠

⁠

Designing the Ideal Bootstrapped Business

⁠

This link can't be embedded.⁠

⁠

Startup Playbook: Early Stage, Startup Ideas, Co-Founders⁠

⁠

Starting

⁠

Art of the Start⁠

⁠

Getting Real⁠

⁠

Essential Startup Advice⁠

⁠

Late Stage

⁠

High Growth Handbook⁠

⁠

Founders

⁠

How to Work Together⁠

⁠

Initial Product

Conception

⁠

On Design Thinking⁠

⁠

This link can't be embedded.⁠

⁠

How to Plan an MVP⁠

⁠

A Minimum Viable Product Is Not a Product, It's a Process: Building Product, Experimentation, MVP⁠

⁠

Selling

Demand Testing

Understanding Customers

⁠

Influence⁠

⁠

Do Things that Don't Scale⁠

⁠

Initial Marketing

⁠

Crossing the Chasm⁠

⁠

Execution

⁠

Lean Startup⁠

⁠

This link can't be embedded.⁠

⁠

Getting Feedback

⁠

An Amazing Way to Get Customer Feedback and Build a Community — Tom Moor⁠

⁠

Tools for Practical Design: Customers, MVP, Talking to Users⁠

⁠

Launching

Go To Market

⁠

This link can't be embedded.⁠

⁠

This link can't be embedded.⁠

⁠

This link can't be embedded.⁠

⁠

This link can't be embedded.⁠

⁠

Measuring

⁠

How to Set KPIs and Goals (SUS 2019): Early Stage, KPI, Growth⁠

⁠

How to Measure (SUS 2017): Early Stage, KPI, Startup Ideas⁠

⁠

The Scientific Method for Startups: Building Product, Experimentation, KPI⁠

⁠

Growing

⁠

How to Get Users and Grow (SUS 2017): KPI, Early Stage, Growth⁠

⁠

How to Find Product-Market Fit (SUS 2018): Product Market Fit, Founding Stories⁠

⁠

Before You Grow: Growth, MVP, Product Market Fit⁠

⁠

Finding Product Market Fit by Peter Reinhardt⁠

⁠

This link can't be embedded.⁠

⁠

This link can't be embedded.⁠

⁠

Business Planning

Unit Economics

⁠

This link can't be embedded.⁠

⁠

This link can't be embedded.⁠

⁠

This link can't be embedded.⁠

⁠

Nine Business Models and the Metrics Investors Want (SUS 2019): KPI, Early Stage, Business Models⁠

⁠

Funding

⁠

This link can't be embedded.⁠

⁠

This link can't be embedded.⁠

⁠

This link can't be embedded.⁠

⁠

Management

⁠

Rework⁠

⁠

Growing an Audience

Growth Hacking

⁠

Referral

⁠

This link can't be embedded.⁠

⁠

Branding

⁠

This link can't be embedded.⁠

⁠

This link can't be embedded.⁠

⁠

Marketing

⁠

Inbound Marketing⁠

⁠

This is Marketing⁠

⁠

Social Media and Content

⁠

This link can't be embedded.⁠

⁠

Content Marketing Tips From Experts: Content Marketing⁠

⁠

Community

⁠

This link can't be embedded.⁠

⁠

This link can't be embedded.⁠

⁠

This link can't be embedded.⁠

⁠

This link can't be embedded.⁠

⁠

This link can't be embedded.⁠

⁠

Strategy

⁠

This link can't be embedded.⁠

⁠

SEO

⁠

This link can't be embedded.⁠

⁠

The Basics of SEO: Growth, SEO⁠

⁠

Product Development

Engagement

⁠

This link can't be embedded.⁠

⁠

Building a Company

Vision and Mission

⁠

Good to Great⁠

⁠

Built to Last

Hiring

Random

Personal Development

⁠

How to Win Friends and Influence People⁠

⁠

Negotiating

⁠

Getting to Yes⁠

⁠

Stories

⁠

Shoe Dog⁠

⁠

Advanced

⁠

This link can't be embedded.⁠

⁠

Gallery

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.