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This template is inspired by Aleyda’s on how to tie SEO recommendations to goals and to prioritize these recommendations.
Step 1: Describe the SEO action, issue, and how the action achieves a goal
Add Recommendation
Clear Data
SEO recommendation
SEO issue to solve
Goal
Optimize the titles and meta descriptions of the main category pages to make them specifically descriptive and relevant to each
Duplicated, non-descriptive titles and meta descriptions in category pages
Make main category pages' titles and meta descriptions descriptive to improve their relevance towards their targeted queries, rank better and improve CTR in SERPs
Make URLs more descriptive by replacing IDs with product names
Non-descriptive products URLs
Make the products pages URLs descriptive and relevant to the terms to rank by showing the products names rather than IDs
SEO Action A to implement
Issue to solve with SEO Action A
Goal to achieve with SEO Action A
SEO Action B to implement
Issue to solve with SEO Action B
Goal to achieve with SEO Action B
SEO Action C to implement
Issue to solve with SEO Action C
Goal to achieve with SEO Action C
There are no rows in this table
Step 2: For reach recommendation, identify resources needed & affected pages
SEO recommendation
Resources Needed
Affected Pages
Optimize the titles and meta descriptions of the main category pages to make them specifically descriptive and relevant to each
Content
Category Pages
Make URLs more descriptive by replacing IDs with product names
Technical
Product Pages
SEO Action A to implement
Content
About Page
SEO Action B to implement
Technical
About Page
SEO Action C to implement
Technical
About Page
There are no rows in this table
Step 3: Rate the Impact and Effort for each recommendation
Note: For Impact, 1 is low and 10 is high. For Effort, 1 is High and 10 is low.
Sort by Priority:
SEO recommendation
Impact
Effort
Priority
Status
Optimize the titles and meta descriptions of the main category pages to make them specifically descriptive and relevant to each
00
900
817
Not Implemented
Make URLs more descriptive by replacing IDs with product names
00
200
24
In Progress
SEO Action A to implement
00
700
613
In Progress
SEO Action B to implement
00
500
49
Not Implemented
SEO Action C to implement
00
800
715
Complete
There are no rows in this table
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