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2. Submitting & managing Template messages

💎 NB Summary 💎

Button = Starter phrase. The button must be equal to the starter phrase that relates to the survey you are using the Template to invite people to. Add a ‘Custom’ Button to do this.
Type of Template: For survey invitations, select the Marketing type. For payment notifications, select the Utility type. Utility is cheaper than
Dynamic placeholders. To personalise the message, insert dynamic placeholders into the message e.g. {{1}}. They can only be inserted in the body of the message → We only support dynamic fields in the body.

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Meta WhatsApp portal
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A WhatsApp template message is a pre-formatted message that can be used to send information or updates to a group of people quickly. It is a specific message format that companies can use to send standardised notifications, such as purchase confirmations, delivery alerts, etc.
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. Unlike free-form messages, template messages are used to open marketing, utility, and authentication conversations with customers
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. To use WhatsApp message templates, brands must jot down the desired message, save it as a template, and then select and customise it before sending it to the recipients
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. Here are some guidelines to follow when creating WhatsApp message templates:
Naming of template: The name of your message template can only contain lowercase alphanumeric and underscores (e.g. account_update_1)
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Size of template: The message has a limitation of 1024 characters and cannot include new lines or line breaks
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Personalisation: Brands can personalise WhatsApp message templates with customisable placeholders, media headers, and Quick Reply or Call-to-Action buttons
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Approval: WhatsApp message templates must be submitted to WhatsApp for approval before use
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This is where template messages are submitted for approval. Dynamic variables can be added to template messages so that the notification that is sent can be dynamic and personalised.
In the WhatsApp Manager, mouseover the suitcase icon (Account tools) and click "Message template
Click "Create Template" and select the type of template you want to create
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For survey invitations, select the Marketing type.
For payment notifications, select the Utility type. Utility is cheaper than
Fill in the
required fields
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for the template, such as the template name, category, and message body.
You can also add
placeholders
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to your message body to personalise the message for each recipient.
Add
Once you have created your template, you can use it to
send messages
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to your customers.
Templates typically take 1-3 days to be approved.
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Screenshot 2023-09-14 at 09.56.23.png
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Message Analytics

Turn on message tracking so that you can get an analysis of the results
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Screenshot 2023-09-14 at 09.57.57.png
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It also shows usage, conversations and engagement with the bot in a dashboard

Meta Costing Notes

WhatsApp messaging costs will be billed to your company directly via your Meta Business Manager. This is subject to change according to Meta WhatsApp pricing.
WhatsApp charge per conversation, not per individual message. Conversations are 24-hour message threads between you and your customers. They are opened when messages you send to customers are delivered.
WhatsApp pricing is in USD and at the current exchange rate, the costing is as below:
Cost per conversation in USD, effective June 1, 2023
South Africa
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Currency
Marketing
Utility
Authentication
Service
$US
0.0379
0.02
0.018
0.0168
ZAR
R0.71
R0.37
R0.34
R0.31
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👉 Next:
3. Recruiting participants to the survey (inviting them in):
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