Cabal History of Maxime Bernier

Launch Timeline

Explore

Tweet thread draft template

Promotion strategy

Prepare your channel strategy

Launch dashboard

Use this page to ideate on what communities you can share your product with.

Shaping your messaging

Purpose

Answer the questions:

What problem does your product solve?

What pains does your audience have?

Story

Answer the questions:

Why are you building this?

Why should others care?

Audience

Answer the questions:

Who are you building for?

What do you need to communicate to them?

⭐ Tip: Be specific! For example:

❌ Instead of: “Marketers in the United States”

✅ Try: “Marketing Operations professionals at tech companies who use kanban”

Generating awareness

Where can I find customers?

Before you get your first user, you need to make them aware of your solution. The best way to do this is to first find the communities and ‘watering holes’ where your audience is already gathering.

Communities - online or in-person group that you are active in today

Watering holes - places your audience gathers that you are not actively participating

Each of your audience segments may gather in different places, and that’s okay! Use the table below to keep track of each community / watering hole you want to tap into, the channel where they can be found (e.g. Twitter, Facebook, Reddit), and what audience segments you’ll reach.

Lastly, add in the key points to land for each segment. This will be a flavor of the “Pain Points” and “Benefits” you noted on the last page. Although the audience may remain the same, the context in which you’re delivering your message is changing. Be sure to adapt your message to the community you’re posting.

Add value before pitching your product

How you grow awareness is just as important as where you grow

Before you start plugging your product it’s important to first add value to your audience. Doing so will give you and your product more credibility at launch, and failing to do this puts you at risk of alienating your audience or in some channels, being suspended from the group.

⭐ Tip: If you’re promoting a Pack, the best way to provide value while generating awareness is to build a published doc that uses your Pack, then offer it to your audience. Your audience will be more willing to try your Pack, and they may even share it with others!

Build in Public

Another great way to generate awareness of your product even before you launch is building in public. Building in public means sharing your process of building a product / company / etc. with the world. The act is very transparent, offering a behind the scenes look of how the sausage is made. In exchange for your transparency, you’re more likely to:

Create a sticky brand prior to launch

Gain feedback and validating product-market fit

Get help when you need it - and even when you don’t

⁠

Clear the table

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Communities and Watering Holes

Communities and Watering Holes

Type

Name

Channel

➡️ What’s next:
`Prepare your channel strategy`⁠
⁠

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Promotion strategy

Shaping your messaging

Purpose

Story

Audience

Generating awareness

Add value before pitching your product

Build in Public

➡️ What’s next: Prepare your channel strategy⁠⁠

➡️ What’s next:
`Prepare your channel strategy`⁠
⁠