Prepare your channel strategy

Now that you’ve identified the top target communities for your produce, it’s time to fill in the rest of your promotion channels.

⭐ Tip: Take a look at the “Tactics and Examples” table below for inspiration.

Aim for quality, not quantity in this step. While it’s easy to accidentally spread your strategy too thin, it’s also important to keep in mind the velocity of your launch.

Once you have a list put together, check the “Activate” box for those you plan on activating. These channels will automatically be plugged into your

Launch-Dashboard_suNBU⁠

, which will act as your command center on launch day.

Channels: Launch Comms

Channels: Launch Comms

Category

Name

Channel

Copy

Key Points to Land

Posted

Promotion Date

Link

Thumbnail

Social Media

Founders First Fans

Facebook

TKTK

Old newsletter

Slack Communities

On Deck Founders

Slack

TKTK

Trends VC Slack

Influencers

My friend Ana

Online Communities

“/reddit thread”

TKTK

⁠

Tactics and Examples

Tactics and Examples

⁠

⭐ Tip: Consider other promotion outlets, the best channels to activate are ones that are specific to your targeting audience.

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