KPIs

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User Flow⁠

Product⁠

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🌟 North Star KPI

North Star KPI = # of users buying one of 3 policies from healthySure without talking to experts

# of user buying policy from us

The above KPI clearly defines how much have we been able to replace traditional agent system to deliver to our users. We have built trust with our users without human touch thus, once we reach a certain percentage we probably can start blitzscaling

Other KPIs

Dropoff rate in the middle of parameter breakdown module - This clearly indicates that the module is too large for majority to follow and thus has to be fixed

Dropoff rate from the form - The form has become too complicated for majority to follow

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