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HealthySure Parental Cover Plan
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User Research

👫 Cohorts
Cover Knowledge
0
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Type
Remarks
1
High
Are not experts but have a basic understanding of their cover
2
Low
Have no general understanding of their own policies
There are no rows in this table
Position in flow
0
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Type
Remarks
1
Looking for a fresh policy
These are users whose parents were in perfect health but are coming of age. So thinking to cover them
2
Already have a policy but want to start with a fresh policy
These are generally honeytrapped into buying a sub-par policy at low prems
3
Not interested for any new covers
Generally have no clear understanding of unseen risks. The product can be pushed on these via education
There are no rows in this table

📋 Interview System
🌊 Current Flow
Generally me or saboo reach out to people and try to bring in them for one-on-one call with Vatsal. We ask for their policy docs & schedule the call. Problem in this system is the pre requisites are too low and the call end up being a long call as Vatsal tries both understanding user’s background & selling the 3 policies to them
🦯 Prerequisite Form
These are simple set of 4-5 questions just to guage a HI understanding of the user. Some of the questions can be -
Which of the following parameters do you have knowledge of / look while buying new policy? - Co-pay, Room rent etc
Which other specific insurance parameter have you heard of - NO claim , restoration etc
Finally you can choose to ignore it but does you parents have any pre existing condition? This will help our expert to suggest covers that will be best for you
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