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Consumer
Category
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Name
Name
1
Banking
There are no rows in this table
Choice Drivers
Drivers
Name
New button
Column 3
Name
New button
Column 3
1
Please give me a bullet point list of the choice drivers for people when choosing a product in the Banking category with an importance rating of 1 to 10
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• Security: 10
• Accessibility: 8
• Functionality: 9
• Convenience: 9
• User Interface Design: 8
• Interest Rates: 7
• Fees & Charges: 6
• Products Offered: 8
• Customer Service: 9
• Financial Strength: 9
There are no rows in this table
Consumer Challenges
Challenges
Name
Column 2
Column 3
Name
Column 2
Column 3
1
Please give me a bullet point list of the hurdles for people when choosing a product in the Banking category with an importance rating from 1 to 10
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• User experience – 8
• Security – 10
• Fees and charges – 6
• Interest rate – 7
• Reputation of the bank – 9
• Account maintenance – 7
• Range of services – 7
• Customer service – 8
• Availability of funds – 8
• Online/mobile banking – 9
• Ability to transfer money – 8
There are no rows in this table
Table 2
Name
Column 2
Column 3
Name
Column 2
Column 3
1
• Security: 10
• Accessibility: 8
• Functionality: 9
• Convenience: 9
• User Interface Design: 8
• Interest Rates: 7
• Fees & Charges: 6
• Products Offered: 8
• Customer Service: 9
• Financial Strength: 9 are the major choice drivers for consumers in the Banking category, and these • User experience – 8
• Security – 10
• Fees and charges – 6
• Interest rate – 7
• Reputation of the bank – 9
• Account maintenance – 7
• Range of services – 7
• Customer service – 8
• Availability of funds – 8
• Online/mobile banking – 9
• Ability to transfer money – 8 are the major challenges faced by consumers in the Banking category. What do you think a company in this category should do in order to drive growth?
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In order to drive growth in the banking category, a company should focus on providing excellent customer service, developing secure, convenient and user-friendly digital banking platforms, offering competitive interest rates and low fees and charges, improving their financial strength and ensuring their products and services are attractive to customers. Additionally, the company should aim to attain a strong brand reputation and prioritize customer satisfaction. The company should also strive to innovate in order to offer customers the latest advancements in banking technology, such as utilizing AI and blockchain. By doing this, customers can be certain that their money is in safe hands, and can receive the best banking experience.
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