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Value Proposition writing -
Open link
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We help THESE PEOPLE… solve THIS PROBLEM… Unlike OTHER (describe people in your industry), we do UNIQUE THING …
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For (target customers) Who are dissatisfied with (the current alternative) Our product is a (new product) That provides (key problem-solving capability) Unlike (the product alternative)
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We help THESE PEOPLE… Solve THIS PROBLEM… (or Get THIS RESULT… )
By doing THIS… So that THEY CAN…
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Question for content writer
What I want my visitors to feel while reading the website content?
How my content is going to be helpful for visitors?
What brings them to our website? Why they have landed on our website?
Things To Define
How to Figure out Voice/Tone of website
What People are searching online related to this niche and on answer the public and review of public on similar organization on google my business
Website
Name
Column 2
Notes
Website Planning Template
Open
Website Development SOP
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How To Write Website Content: Top 20 Do’s And Don’ts
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8 Problem-Focused Copywriting Frameworks to Write Copy That Sells
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Voice of the Customer Research: Find Your Copy by Mining Customer Reviews
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PART I – Strategies to Write Compelling Content for Your Nonprofit Website
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Write Skimmable Text
Name
Column 3
Notes
How to write for skimmers (i.e. how to get more people to actually read your content)
Open
Learn the art of writing skimmable content – and how to make it stick
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Skimmable Content: 4 Simple Solutions to Make Blog & Email Content Skimmable in 2020
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5 Ways To Make Your Blog More Skimmable
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Tone Of Voice
Name
Column 2
Notes
Tone-of-Voice Words
Open
How to Develop Your Website’s Tone of Voice
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How to Define Your Brand’s Tone of Voice (+ Template)
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Finding Your Tone Of Voice
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Web Content Voice, Tone, & Style
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Finding Your Nonprofit’s Website Tone of Voice on Each Page
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Why Developing Voice and Tone Is Important for Your Nonprofit
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Salesforce Product & Content VOICE & TONE Guidelines
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Document -
b2b_website_content_guide_sample.pdf
1.1 MB
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Website URL Page Headline Page Description Page URL Slug What we want to convey from this page What Questions we are answering in this page & How it will be helpful for website visitors? Call To action in this page Goal & tone: Audience:
Tip- Use the language vocab use by people in client location or client domain of work.

Ideal Content should be relatable, language understood by target audience,

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Open link
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WEBSITE CONTENT TEMPLATE By Kajal
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Open link
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SOP For Effective Collaboration By Simika
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