Mission

Start with the why

[Mission Statement] This is the guiding light. Your company’s raison d'être. Unlike annual business goals or quarterly OKRs, a mission is eternal. Keep the mission statement front and center so you never lose sight of it.

Along the way to achieving the mission, it’s important to keep in mind our

Values⁠

To learn more about how this mission breaks down into more immediate priorities, check out

Goals⁠

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