Content Spec

This project kicks off content creation for Copilot. This article is intended for use as SEO content and sales collateral.

Article Details

Title: How to build successful sales enablement metrics

1-sentence description: The best sales enablement leaders use metrics to demonstrate the business impact of their initiatives.

Target Audience: Head of Sales Enablement

Word Count: 2100 - 2400 words

CTA: Contact us (hello@copilotup.com) to learn more about building metrics that demonstrate the impact of your enablement initiatives.

SEO Considerations

Keyword Targeting

Primary Keyword

sales enablement metrics

Secondary Keywords

sales enablement kpis

measuring sales enablement

sales enablement success

sales enablement roi

Meta Description

Successful sales enablement metrics can help leaders show exactly how their initiatives drive business impact.

Links to Include

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https://www.copilotup.com⁠

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Other Articles

Inspiration

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https://www.linkedin.com/pulse/3-enablement-new-years-resolutions-accelerate-impact-mccrae-mcmullan/?trk=articles_directory⁠

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This is the main concept that we want to emphasize. Because so many moving variables are involved in top-level business KPIs, it can be difficult for sales enablement to credibly distinguish their impact from that of the rest of the organization. We ultimately arrived at the same conclusion as the author of the above article.

Competitor Articles

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https://www.showpad.com/what-is-sales-enablement/measuring-sales-enablement-success/⁠

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https://seismic.com/blog/top-must-have-kpis-of-sales-enablement/⁠

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https://www.gong.io/blog/what-is-sales-enablement/⁠

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