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Simple Email Program Workback
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Step 1: Stakeholders
Step 2: Phases & Workback
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Step 1: Stakeholders

Identify your key stakeholders for your email send, so that it’s helpful to check-in and make sure the right people are giving the right feedback and shipping the right deliverables at the right time.
Our Email Team
Team Member
Role
Key Functions
Product Marketing Manager
Provide Product Briefs & Framing
Content Marketing Lead
Draft Content & Manage Content Reviews
Visual Brand Designer
Build & Deliver visual assets
Email Program Manager
Stage, QA & Ship Email
Marketing Director
Ensure goals of email ladder up to larger marketing team goals & Copy reviews
Product Manager
Product Team liaison
PR & Communications
Ensure alignment with comms standards & Copy Reviews
Executive Sponsor
Copy reviews & internal advocacy
There are no rows in this table
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💡 Tip: If you’re going to invite this entire cross-functional team to a series of meetings, consider adding a fourth column to the table for email addresses, and use this formula to populate each teammates email: thisRow.[Team Member].Email

Then, you can just select the entire column and add into your email or calendar program of choice to communicate with the team in bulk.
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👉 Next: Align your team on timing in
Step 2: Phases & Workback
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