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PXM Deep Dive
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Small Organizations Focused on Specific Features (Minimal Interaction)
Name: Declan Rogers
Position: Social Media Manager, Florida.
Goals: Store and access marketing images easily without technical complications.
Behavior: Low engagement with the platform beyond DAM.
Frustrations: No major issues reported. Doesn't need additional features yet.
Preferred Communication: Sporadic emails; prefers a low-touch relationship.
Mid-Sized Companies with Moderate Feature Usage
Name: Tracy Blodgett
Position: Head of PIM, Oregon.
Goals: Keep product information up-to-date and accessible across teams.
Behavior: Actively involved in the onboarding process. Requests custom PDFs for marketing.
Frustrations: PDFs are buggy; needs better version management.
Preferred Communication: Open to proactive customer success calls.
Large Enterprises with High Feature Dependency and Complexity
Name: Nikki Scorzo
Position: Sales Assistant, Age 30.
Goals: Ensure product information aligns with naming conventions to streamline processes.
Behavior: Reports frequent bugs or inconsistencies in the system.
Frustrations: Wants automated solutions for product naming.
Preferred Communication: Frequent contact with the customer success team.
Silent or Unresponsive Customers with Limited Engagement
Name: Cade
Position: Unknown contact, possibly in operations or marketing.
Goals: Ensure systems run smoothly without needing to interact much with the CS team.
Behavior: Doesn’t respond to customer success outreach; only engages through internal channels.
Frustrations: Minimal communication means that latent issues might go unresolved.
Preferred Communication: Engage through alternative contacts or indirect approaches.
Small Organizations Focused on Specific Features (Minimal Interaction)
User Persona
Name: Declan Rogers
Position: Social Media Manager, Florida.
Goals: Store and access marketing images easily without technical complications.
Behavior: Low engagement with the platform beyond DAM.
Frustrations: No major issues reported. Doesn't need additional features yet.
Preferred Communication: Sporadic emails; prefers a low-touch relationship.
Customer Profile 2
Industry: Lifestyle brands (e.g., Sunglasses, Survival gear).
Size: < 100 employees.
Primary Features Used: DAM (only).
Support Needs: Minimal interaction – only essential tasks.
Pain Points: Few requests, focus on using a single feature effectively.
Opportunity: Expand product adoption beyond DAM by promoting PIM or templates.
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