Icon with Descriptor
Icon with Descriptor

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Overview

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While the icon with descriptor is secondary in priority only to the primary logo lockups, building the recall of the icon is important as it should eventually be able to stand alone to represent the brand. This will need time, effort and repetition so it is best used frequently.

This may be used on smaller applications (i.e. small signages, display photos on applications, stamps, etc.) and instances where the space available is limited and/or small.

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Composition

The letter R functions as the brand’s icon. Its descriptor is similar to the logo lockups. This lockup can be used on small spaces and applications like square or round spaces.

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Usage

Color Use

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The icon with descriptor uses the following colors: Red Rein, Black Void and White. These colors are used on internal applications and brand promotions. Do not use Neon Purple on the logos.

However, it is important to note that the icon with descriptor can adopt the colors of specific projects. The brand colors should only feature on brand promotions and internal materials. They should not take away from the individual visual identities of each film or project. Their identities should always take precedence over the mother brand.

For applications with limited color use, use the black and white versions of the icon with descriptor.

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Clear Space

Clear space is a space surrounding the logo set to ensure elements surrounding the logo will not overlap or obscure it. The clear space of the icon with descriptor is equal to quarter (1/4) of the height of the icon.

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Minimum Size

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The minimum size of the icon with descriptor is at a width of 1.5 inches. This is the smallest possible size that you can use this mark.

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Special Case Uses

The brand can make use of the icon without the descriptor on very small applications like a profile photo on Instagram or a favicon that can go as small as 16 x 16 pixels. It’s important to note that this usage is only allowed when the icon exists in the brand’s ecosystem (i.e. the brand’s social media page or website where there are other branded applications).

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