Masanting Sastreria Standards Manual

Brand DNA

Verbal Identity

Brand Signatures

Visual Elements

Key Visual Elements

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Key Visual Elements

Photography Guide

How Masanting photographs their suits is a great way to showcase the brand’s tone and perspective on suits. It reflects the brand’s personality and craftsmanship.

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Styling

Pops of color

Accessorize with pops of color to bring out Masanting’s attitude and personality. It is not required but recommended if thees pops of color lines up with the brand’s official palette.

Styling them more playfully also encourages customers to see possibilities in how they can style and express themselves through their outfits.

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Freedom and movement

Show what it means to live your fullest self through movement and dynamic poses. Present a balance of polish and refinement with authentic playfulness.

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Setting and Models

Comfortable and confident

Frame models to look and feel confident in what they’re wearing. The suits should make people feel happy and comfortable about themselves, not cold and aloof. Capture the subject going about daily lifestyle routines to show how comfortable the suits are for everyday wear.

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Space for action

The craftsmanship of the suits can come out in photography through the way suits move. Style the suits and the setting around them to allow for movement. Provide ample space and furnishing to give models to be a bit dynamic.

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Filipino nuance

Bringing out the context and locations in the Philippines works to make Masanting’s suits relatable to people here and showcase Masanting’s roots to foreigners. These need not be beach or destination shoots. Scenes in the city and real Filipino homes also reflect the context without being too heavy-handed.

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Diversity

Masanting’s suits allows anyone to feel confident in their best self regardless of their shape, age, or gender. Models of different backgrounds can help make Masanting feel inclusive.

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Keywords to Avoid

Stiff and monotonous

Avoid looking too macho and detached. Masanting’s attitude and personality sets it apart from the landscape of suits and tailors in the Philippines. It would do the brand a disservice if it opts to present only the conventional image of bespoke suits.

The context of the shoot or specific garments may lean towards something more masculine, it’s still possible to inject even a bit of character and authenticity unique to Masanting and the model. Vary poses, and allow models to express how they feel about wearing the suits.

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Distant and aloof

Similar to the previous note, Masanting has a warm, accommodating personality fitting of a warm tropical country. Avoid presenting the models and suits to be very sterile and emotionless.

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Over the top

Conversely, Masanting can’t be too casual either. Character and personality is highly encouraged but at the end of the day, the suits are still valuable and are meant to be treated with care and honor. Style the models and setting to allow suits to shine. Having too much around them puts focus away from the suits.

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