Brand DNA

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Brand Strategy Workshop

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Why Do We Exist? (Core Purpose)

For our clients: We exist to empower others to express themselves confidently through the artistry of thoughtful tailoring.

For our community: We’re determined to redefine and elevate the standards of luxury tailoring - showcasing the talent of Filipino craftsmanship on a global stage.

Along with our clients, we work to uplift and empower the lives of our tailors. We hope to support and standardize the industry towards growth and global recognition.

Where We Want to Be (Vision)

Masanting envisions itself as a globally recognized brand, renowned for its craftmanship and the level of care it provides its clientele. Masanting sees itself elevating the Filipino tailoring industry and uplifting the lives of local tailors by educating people on the value of truly bespoke tailored pieces.

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Brand Values

The following are the values for the brand identity of The Brand but are not necessarily its official corporate or operational values.

🪡 Quality In All Things

Holistic Quality for all aspects of tailoring

🤝 Gracious Hospitality

In Our Service & Approach

🇵🇭 Celebrating Filipino Craft

Showcasing Mastery & Technique

👏 Empowering Expression

Providing our Clients Support & Guidance

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Brand Solution & USP

What is the unique selling proposition of our brand? How do we differentiate ourselves from the competition? What solution does our brand provide to create a better life for our customers?

What Makes Us Different?

We have our own Filipino Housecut. Designed for tropical weather, these suits are light and made to be lived in.

We make suits very personal; We see suits as an expression of who you are. From colored accents, customized lining, to incorporating personal artwork, we see suits as a canvas to showcase personality.

We take pride in our personal, lasting relationship with all our clients. We invest fully in the suit design process, with the aim of deepening our clients appreciation and understanding of the craft as a whole, and empowering them to feel the most confident they’ve ever felt.

What Problem Do We Solve?

People struggle to express themselves and celebrate their achievements through their clothing, that's why we provide fully-customed, tailored pieces that are personalized and made for daily living, so that people feel confident and empowered to always give their best.

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Brand Philosophy

The brand's philosophy answers why our brand exists and how we hope to achieve our vision.

The form of your fullest expression.

We provide suits formed to your fullest expression. When you wear Masanting, you’re fully expressing who you’re meant to be. Each suit is meticulously formed to frame its wearer’s best self - someone full of confidence, owning their success and the strength of their individuality. Wearing Masanting is living intentionally with pride in who you are, and giving this best self to others.