Brand Narrative & Personality

A brand narrative is the foundation of the brand. It goes hand-in-hand with our visual identity, providing depth and context to custom visuals. It also serves as a jump-off point for the creation of brand legacy content. Brand personality serves as an internal guide for the way we write copy in a clear and consistent manner. These traits help communicate our personality beyond visuals.

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Brand Narrative

The form of your fullest expression.

When you wear Masanting, you’re fully expressing who you’re meant to be. Each suit is meticulously formed to frame its wearer’s best self - someone full of confidence, owning their success and the strength of their individuality. Wearing Masanting is living intentionally with pride in who you are, and giving this best self to others.

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Key Messages

1. The Masanting Standard

100% Handmade, 100% Custom-Designed. Made by master tailors, the Masanting Standard is of the highest quality.

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2. Proudly Filipino

Inspired by the tropics, our suits move with lightness. Here, we celebrate Filipino tailoring.

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3. Yari Sa Kamay, Para Sa ‘Yo

Made by hand, personally for you. Our story is rooted in our community and relationships.

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Brand Personality

Empowering

Empowering others to learn more about suits, the craft of tailoring, and how it can be used to empower themselves. The brand speaks in a supportive and educational way, encouraging people to discover their sense of self through style.

Self-Confident

Self-confident in the way we act and move, free to be our best selves. The brand speaks confidently, not shy to break the boring norms of black and gray suits. It has character and is not afraid to have fun.

Full of Care

Care for the customer and care for the tailors and the craft as a whole. The brand speaks with intentionality and passion, showing customers how much they care about the work and each piece made.

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