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KLARO Brand Standards Manual
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Visual Elements
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Visual Elements

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Color Palette

A contrast to LEC’s muted primary palette, this choice of vibrant blue gives off a fresh vibe, paired with warm greys and beige to radiate a warm and caring atmosphere.
Primary Palette
Swatch
#10D0EA
Hex code
#10D0EA
RGB
R 16 G 208 B 234
CMYK
C 85 M 10 Y 0 K 8
Pantone
Pantone 311 C
Swatch
#2F2C3C
Hex code
#2F2C3C
RGB
R 47 G 44 B 60
CMYK
C 22 M 27 Y 0 K 76
Pantone
Pantone 276 C
Swatch
#FFFFFF
Hex code
#FFFFFF
RGB
R 255 G 255 B 255
CMYK
C 0 M 0 Y 0 K 0
Pantone
n/a
Beige
Swatch
#EFD9AE
Hex code
#EFD9AE
RGB
R 239 G 217 B 174
CMYK
C 0 M 9 Y 27 K 6
Pantone
Pantone 7506 C
Titanium
Swatch
#EDEDED
Hex code
#EDEDED
RGB
R 237 G 237 B 237
CMYK
C 0 M 0 Y 0 K 7
Pantone
Pantone 663 C
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Color Combinations

Prioritize the use of Aqua if possible. Ensure that there is always enough contrast among the colors.
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As much as possible, do not use the following color combinations of background and text:
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In some cases, such as for backgrounds and visuals, some combinations may provide enough contrast. Always assess the visibility of the execution. If there is doubt in the clarity, use another color.


Primary Palette
Color Combinations
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