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Visual Elements
Color Palette
A contrast to LEC’s muted primary palette, this choice of vibrant blue gives off a fresh vibe, paired with warm greys and beige to radiate a warm and caring atmosphere.
Primary Palette
Aqua
Swatch
Hex code
#10D0EARGB
R 16
G 208
B 234CMYK
C 85
M 10
Y 0
K 8Pantone
Pantone 311 CShade
Swatch
Hex code
#2F2C3CRGB
R 47
G 44
B 60CMYK
C 22
M 27
Y 0
K 76Pantone
Pantone 276 CWhite
Swatch
Hex code
#FFFFFFRGB
R 255
G 255
B 255CMYK
C 0
M 0
Y 0
K 0Pantone
n/aBeige
Swatch
Hex code
#EFD9AERGB
R 239
G 217
B 174CMYK
C 0
M 9
Y 27
K 6Pantone
Pantone 7506 CTitanium
Swatch
Hex code
#EDEDEDRGB
R 237
G 237
B 237CMYK
C 0
M 0
Y 0
K 7Pantone
Pantone 663 C
Color Combinations
Prioritize the use of Aqua if possible. Ensure that there is always enough contrast among the colors.
As much as possible, do not use the following color combinations of background and text:
In some cases, such as for backgrounds and visuals, some combinations may provide enough contrast. Always assess the visibility of the execution. If there is doubt in the clarity, use another color.
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