The main color of Archipelago is the Archipelago Blue. Other colors in this palette are inspired from the terroir, gin ingredients and botanicals.
Archipelago Blue is the main color of the brand. It must always be present whenever secondary colors and other colors are used. All labels and products must use Archipelago Blue as much as possible. When limited to one (1) color only on print applications, use Archipelago Blue as much as possible.
Background Color Use
Below is an example of background uses. If possible, use Archipelago Blue, Cream and Dense Black as background colors.
As much as possible, do not use the following color combinations of background and objects.
Creating new colors
In Archipelago, the Key Visual library is constantly updated with new graphics and illustrations that use a vast array of colors. As such is the case, here are a few rules to keep in mind when creating and using new colors:
As much as possible, reflect the true colors of the ingredients when making botanical illustrations and other iterations of the letras y figuras. New colors outside the specified palette must be muted, earthy and with a sepia tone that’s reminiscent of storybook illustrations and archival prints as seen below in ’s illustrations. (left) and (above) both illustrated by Manuel Blanco.
Photos from Wikimidea Commons (public domain).
The current line-up of Archipelago products are the Botanical Gin, Barrel Aged Gin and Lava Rock Vodka, all of which use specific color combinations to create distinction.
Barrel Reserve Gin
The colors used for the Barrel Reserve Gin are Archipelago Blue, Archipelago Cream and Barrel Reserve Gin Brown.
The colors used for the Barrel Reserve Gin are Archipelago Blue, Archipelago Cream and Lava Rock Vodka Brick .
Lava Rock Vodka
The colors used for the Barrel Reserve Gin are Archipelago Blue, Archipelago Cream and Lava Rock Vodka Brick Red.
Black Bamboo Gin
Navy Strength Gin