ARC Expanded - Standards Manual

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Brand Elements

Color Palette

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The main color of Archipelago is the Archipelago Blue. Other colors in this palette are inspired from the terroir, gin ingredients and botanicals.

Main Colors

Main Colors

Archipelago Blue

Pantone

Pantone 2945U

Hex Code

#24588d

RGB

R 36 G 88 B 141

CMYK

C 93 M 69 Y 20 K 5

Archipelago Cream

Pantone

Pantone 7507U (20% tint)

Hex Code

#fff7ed

RGB

R 255 G 247 B 237

CMYK

C 0 M 2 Y 5 K 0

Archipelago Copper

Pantone

Pantone 7569 U

Hex Code

#d48d55

RGB

R 212 G 141 B 85

CMYK

C 15 M 49 Y 75 K 1

Archipelago Dense Black

Pantone

Hex Code

#231f20

RGB

R 35 G 21 B 32

CMYK

C 0 M 0 Y 0 K 100

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Secondary Colors

Secondary Colors

Botanical Gin Muted Green

Pantone

Pantone 7494U

Hex Code

#9daf92

RGB

R 157 G 175 B 146

CMYK

C 41 M 20 Y 47 K 0

Barrel Reserve Gin Brown

Pantone

Pantone 872 U

Hex Code

#ad936d

RGB

R 173 G 147 B 109

CMYK

C 32 M 38 Y 62 K 4

Lava Rock Vodka Brick Red

Pantone

Pantone 4053 U

Hex Code

#ca6e5b

RGB

R 202 G 110 B 91

CMYK

C 18 M 67 Y 65 K 2

Black Bamboo Slate

Pantone

Pantone Black U 2

Hex Code

#645f51

RGB

R 100 G 95 B 81

CMYK

C 56 M 51 Y 64 K 28

Navy Strength Light Blue

Pantone

Pantone 4149 U

Hex Code

#90aec9

RGB

R 144 G 174 B 201

CMYK

C 44 M 22 Y 11 K 0

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Color Use

Archipelago Blue is the main color of the brand. It must always be present whenever secondary colors and other colors are used. All labels and products must use Archipelago Blue as much as possible. When limited to one (1) color only on print applications, use Archipelago Blue as much as possible.

Background Color Use

Below is an example of background uses. If possible, use Archipelago Blue, Cream and Dense Black as background colors.

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Misuse

As much as possible, do not use the following color combinations of background and objects.

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Creating new colors

In Archipelago, the Key Visual library is constantly updated with new graphics and illustrations that use a vast array of colors. As such is the case, here are a few rules to keep in mind when creating and using new colors:

As much as possible, reflect the true colors of the ingredients when making botanical illustrations and other iterations of the letras y figuras.

New colors outside the specified palette must be muted, earthy and with a sepia tone that’s reminiscent of storybook illustrations and archival prints as seen below in

Manuel Blanco⁠

’s illustrations.

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640px-Vanda_lamellata_Blanco2.465-original.png

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640px-Hibiscus_rosa-sinensis_Blanco2.270-original.png

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Vanda lamellata⁠

(left) and

hibiscus rosa-sinensis⁠

(above) both illustrated by Manuel Blanco.

Photos from Wikimidea Commons (public domain).

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Color Combinations

The current line-up of Archipelago products are the Botanical Gin, Barrel Aged Gin and Lava Rock Vodka, all of which use specific color combinations to create distinction.

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