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Main Lock-up
As the Main Logo of Smile Serve, it is the highest in terms of usage hierarchy.
Overview
The Smile Serve logo is based on a softened and rounded typeface, with certain elements tweaked to create a customized wordmark for the brand. This evokes friendliness while maintaining a structured layout for a clean and professional look and feel.
Color Variations
Primary Color Combinations
Black & White
Clear Space & Minimum Size
Clear space is the space surrounding the logo set to ensure elements surrounding the logo will not overlap or obscure it.
The clear space of the Main Lock-up is equal to two side-by-side dots of the letter “i”.
The minimum size of the Main Lock-up is at a height of 1 inch. This is the smallest possible size that you can use this mark.
Misuse
Do not compress the logo when scaling.
Do not shear the logo.
Do not add any effects that skew the logos form or geometry.
Do not add any gradients to the logo. Even if the colors are on brand
Do not stretch the logo when scaling.
Do not slant the logo.
Do not use colors or color combinations that are off brand.
Do not add any embellishments to the logo such as drop shadows, bevels, glows, etc.
Want to print your doc?
This is not the way.
This is not the way.
Try clicking the ··· in the right corner or using a keyboard shortcut (
CtrlP
) instead.