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Abenson Smile Serve Brand Standards Manual
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Brand Signatures

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Main Lock-up

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Download Main Lock-up
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As the Main Logo of Smile Serve, it is the highest in terms of usage hierarchy.

Overview

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SS_Main Lockup.png
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The Smile Serve logo is based on a softened and rounded typeface, with certain elements tweaked to create a customized wordmark for the brand. This evokes friendliness while maintaining a structured layout for a clean and professional look and feel.

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Color Variations


Primary Color Combinations

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SS_Main Color Variations.png
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Black & White

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SS_Main BW.png
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Clear Space & Minimum Size

Clear space is the space surrounding the logo set to ensure elements surrounding the logo will not overlap or obscure it.
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SS_Main Clear Space.png
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The clear space of the Main Lock-up is equal to two side-by-side dots of the letter “i”.

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SS_Main Min Size.png
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The minimum size of the Main Lock-up is at a height of 1 inch. This is the smallest possible size that you can use this mark.

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Misuse

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SS_Misuse V 1.png
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Do not compress the logo when scaling.
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SS_Misuse V 3.png
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Do not shear the logo.
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SS_Misuse V 5.png
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Do not add any effects that skew the logos form or geometry.
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SS_Misuse V 7.png
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Do not add any gradients to the logo. Even if the colors are on brand
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SS_Misuse V 2.png
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Do not stretch the logo when scaling.
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SS_Misuse V 4.png
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Do not slant the logo.
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SS_Misuse V 6.png
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Do not use colors or color combinations that are off brand.
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SS_Misuse V 8.png
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Do not add any embellishments to the logo such as drop shadows, bevels, glows, etc.

Overview
Color Variations
Primary Color Combinations
Black & White
Clear Space & Minimum Size
Misuse
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