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Abenson Smile Serve Brand Standards Manual
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Brand DNA

Smile Serve Core Purpose

Why do we exist? What is our purpose?

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To be the benchmark of quality home service in the Philippines.


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Vision

To be the go-to service provider for home services in the Philippines. To provide service in a click.

Mission

To provide nationwide appliance repair services with unmatched quality and professionalism. Our accredited team, trained by leading brands and through rigorous standards, ensures every repair meets the highest standards. With a commitment to excellence and customer satisfaction, we deliver reliable solutions for all your appliance needs.

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Brand Values

What values does our brand uphold? What guides our actions?

👌 Quality

WORKMANSHIP, MATERIALS AND TOOLS USED, OUR BRAND OF CUSTOMER SERVICE

🤙 Convenience

NATIONWIDE COVERAGE, EASE OF BOOKING, TRANSPARENCY

🤝 Trust

PROFESSIONALISM, TRUSTED BY SUPPLIERS, ACCREDITED REPAIRMEN



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🎯 USP

What problem do we solve? What makes us different/better?

Finding quality home service can be difficult, that’s why Smile Serve provides easy, trustworthy, and credible home services so that you always feel at home in your own home.

🛠 Authority

Professional, brand-accredited technicians, electronic specialists (Abenson)

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🏠
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Empathy

A deep understanding of the home. What people need and what they look for.
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👥 Our Target Audience

Who are we speaking to? Who is the primary target audience we serve?

Millennial Household Heads, Gen Z Apartment Dwellers

The number of households in the Philippines is anticipated to expand by 33.5% over the forecast period, reaching 35.1 million by 2040
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Households in the Philippines, July 2022, Passport Euromonitor
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What do they prioritize? What motivates them?

Prioritize convenience due to their busy lifestyles
Highly online, use technology to better their lives
Word-of-mouth, trust is a big factor for availing of services
Wais, looks for the "sulit" factor, looks for ways to reduce the stress in their lives

What causes them stress? What are they trying to avoid?

Mess, clutter, broken appliances
Anything that gets in the way of leading their best lives
Home stress is highly stressful for them on top of their jobs and other responsibilities

Smile Serve Core Purpose
To be the benchmark of quality home service in the Philippines.
Vision
Mission
Brand Values
👌 Quality
🤙 Convenience
🤝 Trust
🎯 USP
🛠 Authority
🏠 Empathy
👥 Our Target Audience
Millennial Household Heads, Gen Z Apartment Dwellers
What do they prioritize? What motivates them?
What causes them stress? What are they trying to avoid?
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