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Prioritize convenience due to their busy lifestylesHighly online, use technology to better their livesWord-of-mouth, trust is a big factor for availing of servicesWais, looks for the "sulit" factor, looks for ways to reduce the stress in their livesMess, clutter, broken appliancesAnything that gets in the way of leading their best livesHome stress is highly stressful for them on top of their jobs and other responsibilities
Brand DNA
Smile Serve Core Purpose
Why do we exist? What is our purpose?
To be the benchmark of quality home service in the Philippines.
Vision
To be the go-to service provider for home services in the Philippines. To provide service in a click.
Mission
To provide nationwide appliance repair services with unmatched quality and professionalism. Our accredited team, trained by leading brands and through rigorous standards, ensures every repair meets the highest standards. With a commitment to excellence and customer satisfaction, we deliver reliable solutions for all your appliance needs.
Brand Values
What values does our brand uphold? What guides our actions?
👌 Quality
WORKMANSHIP, MATERIALS AND TOOLS USED, OUR BRAND OF CUSTOMER SERVICE
🤙 Convenience
NATIONWIDE COVERAGE, EASE OF BOOKING, TRANSPARENCY
🤝 Trust
PROFESSIONALISM, TRUSTED BY SUPPLIERS, ACCREDITED REPAIRMEN
🎯 USP
What problem do we solve? What makes us different/better?
Finding quality home service can be difficult, that’s why Smile Serve provides easy, trustworthy, and credible home services so that you always feel at home in your own home.
🛠 Authority
Professional, brand-accredited technicians, electronic specialists (Abenson)
Empathy
A deep understanding of the home. What people need and what they look for.
👥 Our Target Audience
Who are we speaking to? Who is the primary target audience we serve?
Millennial Household Heads, Gen Z Apartment Dwellers
The number of households in the Philippines is anticipated to expand by 33.5% over the forecast period, reaching 35.1 million by 2040
What do they prioritize? What motivates them?
What causes them stress? What are they trying to avoid?
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