Skip to content
Lock-up with Descriptor
Overview
The Lock-up with Descriptor combines the Main Lock-up of the Smile Serve logo with a descriptor to highlight the service offered. Use it in situations when the descriptor of Smile Serve needs to be clearly expressed beside the logo & when representing the brand.
Main Lockup
with descriptor
Horizontal Lockup
with descriptor
Color Variations
Primary Color Combinations
Alternate Color Variations
Black & White
Clear Space & Minimum Size
Clear space is the space surrounding the logo set to ensure elements surrounding the logo will not overlap or obscure it.
The clear space of the Main Lock-up with Descriptor is equal to two side-by-side dots of the letter “i”.
The clear space of the Horizontal Lock-up with Descriptor is equal to two side-by-side dots of the letter “i”.
The minimum size of the Main Lock-up with Descriptor is at a height of 1.75 inches. This is the smallest possible size that you can use this mark.
The minimum size of the Horizontal Lock-up with Descriptor is at a height of 1 inch. This is the smallest possible size that you can use this mark.
Misuse
Do not compress the logo when scaling.
Do not shear the logo.
Do not add any effects that skew the logos form or geometry.
Do not add any gradients to the logo. Even if the colors are on brand
Do not stretch the logo when scaling.
Do not slant the logo.
Do not use colors or color combinations that are off brand.
Do not add any embellishments to the logo such as drop shadows, bevels, glows, etc.
Want to print your doc?
This is not the way.
This is not the way.
Try clicking the ··· in the right corner or using a keyboard shortcut (
CtrlP
) instead.