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Abenson Smile Serve Brand Standards Manual

Brand Signatures

Visual Elements

Key Visual Elements

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Brand Signatures

Lock-up with Descriptor

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Download Lock-ups with Descriptor

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Overview

The Lock-up with Descriptor combines the Main Lock-up of the Smile Serve logo with a descriptor to highlight the service offered. Use it in situations when the descriptor of Smile Serve needs to be clearly expressed beside the logo & when representing the brand.

Main Lockup

with descriptor

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SS_Descriptor Lockup H.png

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Horizontal Lockup

with descriptor

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SS_Descriptor Lockup S.png

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Color Variations

Primary Color Combinations

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SS_Descriptor Color Variations 1.png

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Alternate Color Variations

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SS_Descriptor Color Variations 2.png

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Black & White

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SS_Descriptor BW 1.png

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SS_Descriptor BW 2.png

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Clear Space & Minimum Size

Clear space is the space surrounding the logo set to ensure elements surrounding the logo will not overlap or obscure it.

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SS_Descriptor Clear Space S.png

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The clear space of the Main Lock-up with Descriptor is equal to two side-by-side dots of the letter “i”.

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SS_Descriptor Clear Space H.png

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The clear space of the Horizontal Lock-up with Descriptor is equal to two side-by-side dots of the letter “i”.

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SS_Descriptor Min Size 1.png

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The minimum size of the Main Lock-up with Descriptor is at a height of 1.75 inches. This is the smallest possible size that you can use this mark.

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SS_Descriptor Min Size 2.png

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The minimum size of the Horizontal Lock-up with Descriptor is at a height of 1 inch. This is the smallest possible size that you can use this mark.

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Misuse

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SS_D Misuse V 1.png

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Do not compress the logo when scaling.

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SS_D Misuse V 3.png

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Do not shear the logo.

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SS_D Misuse V 5.png

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Do not add any effects that skew the logos form or geometry.

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SS_D Misuse V 7.png

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Do not add any gradients to the logo. Even if the colors are on brand

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SS_D Misuse V 2.png

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Do not stretch the logo when scaling.

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SS_D Misuse V 4.png

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Do not slant the logo.

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SS_D Misuse V 6.png

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Do not use colors or color combinations that are off brand.

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SS_D Misuse V 8.png

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Do not add any embellishments to the logo such as drop shadows, bevels, glows, etc.

Horizontal Lockup

Color Variations

Primary Color Combinations

Alternate Color Variations

Clear Space & Minimum Size

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