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Abenson Smile Serve Brand Standards Manual
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Co-branding Lock-up

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Download Co-branding Lock-up
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Overview

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SS_Co-B Lockup.png
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The Co-branding Lock-up combines the Main Lock-up of the Smile Serve logo with another associated brand, such as Abenson, to signify their partnership. In this configuration, Smile Serve serves as the designated home service provider for the partnered brand.
This specific Abenson Co-branding Lock-up holds the highest priority among all other Co-branding Lock-ups, serving as the primary representation of partnerships. All other co-brand logos will be based on this lock-up, with the Abenson logo maintaining prominence.
It's important to note that all other co-brand logos should not be larger than the Abenson logo, ensuring consistency and visual hierarchy.

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Color Variations


Primary Color Combinations

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SS_Co-B Color Variations.png
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Black & White

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SS_Co-B BW.png
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Construction

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SS_Co-B Construction.png
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When constructing the co-branding lockup, ensure that the maximum width does not exceed the width of the "l" in the main logo, and the height does not surpass the height of the "b" in the Abenson logo. Additionally, maintain a distance between the co-branding logo and the main logo equivalent to the size of the dot in the letter "i".

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Clear Space & Minimum Size

Clear space is the space surrounding the logo set to ensure elements surrounding the logo will not overlap or obscure it.

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SS_Co-B Clear Space.png
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The clear space of the Co-branding Lock-up is equal to two side-by-side dots of the letter “i”.

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SS_Co-B Min Size.png
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The minimum size of the Co-branding Lock-up is at a width of 1.685 inch. This is the smallest possible size that you can use this mark.

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Misuse

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SS_Co-B Misuse V 1.png
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Do not compress the logo when scaling.
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SS_Co-B Misuse V 3.png
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Do not shear the logo.
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SS_Co-B Misuse V 5.png
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Do not add any effects that skew the logos form or geometry.
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SS_Co-B Misuse V 7.png
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Do not add any gradients to the logo. Even if the colors are on brand
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SS_Co-B Misuse V 2.png
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Do not stretch the logo when scaling.
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SS_Co-B Misuse V 4.png
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Do not slant the logo.
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SS_Co-B Misuse V 6.png
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Do not use colors or color combinations that are off brand.
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SS_Co-B Misuse V 8.png
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Do not add any embellishments to the logo such as drop shadows, bevels, glows, etc.

Overview
Color Variations
Primary Color Combinations
Black & White
Construction
Clear Space & Minimum Size
Misuse
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