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Logo Lockup Hierarchy
Overview
As 100 House begins its brand journey, it is imperative to follow this hierarchy to build its brand equity and recognizability. Take note of the usage and description of each level as described in this diagram.
Tier 1
The top tier houses the Main Lockup and its version with the descriptor. They are the primary marks of the brand that appear in main applications such as signages, product packaging and ads.
Tier 2
The 2nd tier houses the Icon with Wordmark used for vertical applications such as banners and flags. Since the icon is an abstract representation of the brand name, the wordmark (or the brand name for this matter) holds an important role in building brand equity and recognizability.
Tier 3
Both the Abbreviated Lockup and Icon are shorthand versions of the brand name. In the future, it should function like the Nike Swoosh, able to stand on its own. These are best used co-existing with other brand marks or within the context of the brand such as within the space, or in branded products such as apparel.
Tier 4
The Sub-brand and Collaboration Lockups are best used only in their rightful contexts such as within the space, events, or social media posts.
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