Overview
The illustrations represent the transformation that one can achieve inside 100 House. The wispy forms exude energy with visual motifs of movement, transience and transformation. There are 2 types of illustrations in this brand.
Active
The active illustration should use warmer tones to represent the movement experiences.
Passive
The passive illustration should use cooler tones to represent the holistic experiences such as the F&B and recovery experiences.
Usage
These illustrations can be used and combined to create interesting and compelling visuals applied within the space, on merchandise or on packaging.