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Brand Signatures
Icon with Wordmark
Overview
While the icon is designed to be standalone, there are instances where the wordmark and icon appear together for the brand to increase its equity. For use in vertical applications, its form is perfect for banners, flags and signages.
Color Use
Color Combinations
Black & White
Clear Space & Minimum Size
Clear space is a space surrounding the logo set to ensure elements surrounding the logo will not overlap or obscure it. The clear space of the Icon with Wordmark is equal to 1/4 the width of the lockup.
The minimum size of the Icon with Wordmark is at a width of 0.25 inch. This is the smallest possible size that you can use this mark.
Misuse
Do not compress the logo when scaling.
Do not stretch the logo when scaling.
Do not shear the logo.
Do not slant the logo.
Do not add any effects that skew the logos form or geometry.
Do not use colors or color combinations that are off brand.
Do not add any gradients to the logo. Even if the colors are on brand
Do not add any embellishments to the logo such as drop shadows, bevels, glows, etc.
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