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Color Palette
The warm and inviting color palette gives life to an otherwise minimalist brand. Plum and Maroon are supplemented by shades of orange and green, inspired by the sunlight and lush greenery of the Clark Parade Grounds.
Primary Palette
Plum
Swatch
Hex code
#93328ERGB
R 147
G 50
B 142
CMYK
C 45
M 95
Y 3
K 0
Pantone
Pantone 513 CMaroon
Swatch
Hex code
#9B2242RGB
R 155
G 34
B 66
CMYK
C 28
M 98
Y 64
K 20
Pantone
Pantone 7420 COrange
Swatch
Hex code
#FF8D6DRGB
R 255
G 141
B 109
CMYK
C 0
M 56
Y 55
K 0
Pantone
Pantone 1635 CTangerine
Swatch
Hex code
#FDAA63RGB
R 253
G 170
B 99
CMYK
C 0
M 39
Y 68
K 0
Pantone
Pantone 714 CGreen
Swatch
Hex code
#789D4ARGB
R 120
G 157
B 74
CMYK
C 58
M 21
Y 92
K 4
Pantone
Pantone 576 CLime
Swatch
Hex code
#E3E48DRGB
R 227
G 228
B 141
CMYK
C 13
M 2
Y 56
K 0
Pantone
Pantone 587 C
Secondary Palette
Black
Swatch
Hex code
#000000RGB
R 0
G 0
B 0
CMYK
C 100
M 100
Y 100
K 100
Pantone
Pantone Black 6 CWhite
Swatch
Hex code
#FFFFFFRGB
R 255
G 255
B 255
CMYK
C 0
M 0
Y 0
K 0
Cream
Swatch
Hex code
#FFF5DFRGB
R 255
G 245
B 223
CMYK
C 0
M 3
Y 13
K 0
Pantone
PANTONE 9060 C
The brand can also play around with the colors and textures to elevate the visual identity.
Sample Applications
Color Combinations
Ensure that there is always enough contrast among the colors.
As much as possible, do not use the following color combinations of background and text:
In some cases, such as for backgrounds and large shapes, some combinations mentioned above provide enough contrast. Always assess the visibility of the execution. If there is doubt in the clarity, use another color.
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