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Verbal Identity
Brand Name & Narrative
Brand Name
100 House
Meaning
100 House is a space to be at your best. A place you can return to, to achieve and feel your 100%. 100 also references The Hundred, a foundational, signature move in Pilates.
Correct and incorrect usage
The brand can be spelled as “100 House” alone or with a location marker if more context needs to be provided (for PR or media coverage). Do not spell out “One Hundred” or merge the two words together.
✅ 100 House
✅ 100 House at Clark Parade Grounds
❌ One Hundred House
❌ 100house
Descriptor
Wellness & Movement Studio
Classic & Contemporary Pilates • Hot Yoga • Nutrition Café
Tagline
Your home for transformative movement
In 100 House, we provide a safe space to nourish the body and the mind; a home that welcomes you wherever you are in your fitness journey. A sanctuary for healing movement and active transformation.
Brand Personality
Educational & Guiding
The brand should educate the community on the different and facets and benefits of Pilates and other low-intensity, intentional wellness experiences. It should come off confident, with a sense of authority.
Warm & Welcoming
To complement the brand’s authority, it should also speak in a very welcoming way. The brand should champion inclusivity in its voice, highlighting the space as a home that welcomes every body.
Motivational
As a champion of transformation, the brand should motivate its clients to believe in themselves and their own power. It should inspire and stimulate action.
Key Messages
Messages that should be pushed for in the brand’s communications and marketing efforts.
1. Movement is transformative
2. Fostering a Community of Care
3. Wellness is always holistic
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