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Event Planning with Department Breakdown
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Marketing

Plan for outreach to delegates for the Event
Marketing Timeline
Promotion Streams
Guest List

👑 Department Lead:
@James Booth
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Use this doc to brainstorm potential Marketing Ideas to raise the overall reach of the organization. Add new marketing tasks and keep track of the timeline of tasks in the “Marketing Timeline” tab above ☝️!
Add organizations that we can partner with to promote our event using their social media outlet on the “Promotion Streams” tab above ☝️!

Scope marketing ideas for your event, including goals and success metrics.
Clear template
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Add idea
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Marketing Ideas
Thoughts?
Idea
Goal
Details
Success metric
Contact Rutgers to hang banner in Dining Hall or Student Center
Brand awareness
Event awareness
Get large banner printed
Contact Rutgers facilities about permissions
20% higher registration rate
More likes on social media
Social media campaign
Brand awareness
Event awareness
Run across all of our social media channels
Can work with last year’s organiizations
Event attendance growth
7% engagement rate
100 sign-ups
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