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Chapter 4: Migration from Universal Analytics to GA4
Unfortunately there isn’t any one-click or automatic Universal Analytics to Google Analytics 4 migration options. It requires manual effort and attention to detail. However, some assets can be migrated directly.
GA4 Migration demands careful attention and expertise due to its technical nature. Choose Analyzify’s Add-on for a hassle-free, expert-managed solution, or use our in-depth guides prepared by our skilled team to assist you in the process.
In addition to our guides, we have created a comprehensive YouTube video that walks you through the entire migration process step-by-step. You can watch the YouTube video by visiting the following link:
Learn more about Analyzify’s offer below or jump into the following sections for Do-It-Yourself guides.
Done-For-You UA to GA4 Migration
Analyzify offers the UA to GA4 Migration Add-on to simplify your shift from UA to GA4.
Along with our Shopify app, the UA to GA4 Migration Add-on is your key to an effortless shift from Universal Analytics to Google Analytics 4. This service facilitates the import of Audiences and Goals from UA while ensuring GA4 is set up with the correct settings and reports.
Importing Audiences from UA
If you’ve been using Audiences in Universal Analytics(UA), you can migrate them to GA4 using Google’s official migration tool. However, it’s important to note that not all audiences can be migrated, depending on their specific rules.
For a detailed guide on how to migrate your audiences, you can refer to our in-depth tutorial.
Step 1
GA4 Migrator for Google Analytics
Visit to install the official Google Sheet Add-on. Click “GA4 Migrator for Google Analytics”
Step 2
Install the app
Click “Install” on the GA4 Migrator Google App page, and then select “Continue” to provide permission.
Step 3
Choose an account
Authenticate with your Google Account. Please note that this account needs to have access to both Universal Analytics and GA4 properties.
Step 4
Trust GA4 Migrator
Click “Allow” after you authenticate with your account, then click “DONE” once it’s installed.
Step 5
Create a new Google Sheet
Now you need to create a new Google Sheet. You can , or Click “Create a new Google Sheet” on the help document.
Step 6
Migrate audience definitions
You will find the tool under “Extensions”. It might take some time to appear here. Reload the page if you don’t see it. Later on, find and click “Migrate audience definitions to GA4”.
Step 7
Import Audiences from Universal Analytics
A sidebar will open automatically. You need to choose your Google Analytics account and Universal Analytics Property. Click “Import Audiences from Universal Analytics” button.
The button might seem disabled in the beginning. You can wait some time and try re-choosing your property if it doesn’t work.
Step 8
Select all migratable audiences
Not all audiences are migratable. You will see the details in the sheet. Click “Select all migratable audiences” and click Continue.
Step 9
Migrate
Make sure that migratable audiences are selected. Later on, choose your GA4 property and then click “Migrate”.
Step 10
Migration complete
You will get a notification once this is completed successfully. Click “Ok” and visit Google Analytics 4 to double check.
Step 11
GA4 Property
Find your GA4 property and click.
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