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Shopify Google Analytics 4 (GA4) Guidebook
Shopify Google Analytics 4 (GA4) Guidebook

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Chapter 5: FAQ

How does the Analyzify app compare to Shopify’s native GA4 integration?

The Analyzify app offers a more comprehensive GA4 integration than Shopify's native integration. It includes tracking more events and parameters, provides data layers, and offers hands-on support for setup and customization. Analyzify also integrates with other platforms and provides in-depth data for better insights. However, unlike Shopify's free native integration, Analyzify is a paid solution.

What are the pros and cons of using Shopify’s native GA4 integration through the Google Sales Channel?

The pros of using Shopify's native GA4 integration include its ease of integration and no additional cost. However, it has several cons. It does not include all the events and parameters a comprehensive GA4 e-commerce integration should have. Important e-commerce events such as view item list, view cart, remove from cart, and add shipping info are not included. Additionally, it does not provide data layers or hands-on support for setup or tweaking settings.

What is Google Analytics 4 (GA4), and how is it different from Universal Analytics (UA)?

Google Analytics 4 (GA4) is the latest version of Google Analytics, designed to provide more insightful and relevant data to help businesses understand customer behavior across platforms. Unlike Universal Analytics (UA), GA4 uses an event-based tracking system, making it more flexible and comprehensive in capturing and analyzing user interactions. GA4 is also more privacy-centric, with features that handle data restrictions and gaps.

My Shopify Google Analytics is not working. What should I do?

There can be multiple reasons for this. Your Universal Analytics should work properly if you are using the native integration. As for Google Analytics 4, there are several setup methods that we suggest. Make sure to check our complete guide on the to learn about common mistakes and best practices for a seamlessly working Analytics.

Why don’t I see some of the sales in my Google Analytics?

There can be many reasons for this, so we advise you to check our in-depth guide for better understanding and solutions: .

Will I lose my data in Universal Analytics if I switch to Google Analytics 4?

No. GA4 and UA are completely different properties. You will not lose your existing data in UA, but keep in mind that it also won't be carried over to GA4.

Is GA4 better than UA?

Google Analytics 4 (GA4) is the new and default version of Google Analytics. Even its first version has many features that weren't available in Universal Analytics (UA), and it will only get better with time. On the other hand, GA4 misses some reports and features compared to UA. That's why you should use both of them. Analyzify's core setup is based on GA4, hence we strongly recommend using GA4 with Analyzify so that you can take advantage of the new and default version of Google Analytics.

Do I have to use a Shopify app to have a proper Google Analytics setup?

Ideally, yes. Shopify Analytics apps (like Analyzify) increases the accuracy, enriches the data, and solve known problems with the Shopify - Google Analytics connection.

Should I upgrade my Universal Analytics to GA4 or create a new GA4 property?

Technically, there is not really much difference. Upgrading from UA to GA4 only carries over some settings, which is recommended. You can follow our related guide on .
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