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Shopify Google Analytics 4 (GA4) Guidebook
Chapter 1: Shopify GA4 Integration Methods
Google Analytics 4 (GA4) is an effective tool that allows businesses to gather valuable insights into their website's performance and user behavior. It provides data that help Shopify merchants make informed decisions and optimize their online presence.
However, to fully leverage the benefits of GA4 for your Shopify store, it is crucial to have a solid integration in place.
Now, let's explore some exciting integration options for your Shopify store:
You should note that NOT all integration methods function the same way.
How can I set up e-commerce tracking in GA4 for Shopify? 🤔
While Shopify’s native integration via the Google Sales Channel provides a baseline for tracking, it does fall short in capturing some important e-commerce events such as “view item list,” “select item,” “refund,” and “promotions.” If your needs are minimal and basic tracking is sufficient, the native integration may be suitable.
The Analyzify app provides a comprehensive GA4 e-commerce tracking solution for Shopify, capturing all essential events and parameters. With Analyzify, you also gain access to exceptional professional support, helping you with the integration and reporting.
You can track some primary ecommerce events on your Shopify store using the Google Sales app. However, this method has limitations and does not include all the important events and parameters for a comprehensive analysis.
Here’s a detailed comparison of the events:
Events
Google Sales Channel 📈
Analyzify App 🏆
GA4 Ecommerce Integration
Limited
Complete
Ecommerce Events
Basic Events
(view_item, add_to_cart, begin_checkout, add_payment_info, purchase)
All Events
(Includes view_item_list, view_cart, remove_from_cart, add_shipping_info)
Purchase Parameters
Limited
(Coupon code, Customer ID, Variant ID not included)
Complete
Data Layers & Google Tag Manager
No
Yes
Onboarding & Setup Support
No
Yes
UA to GA4 Migration Support
No
Yes – View Add-on
Customizations & Expert Support
No
Yes
Additional Integrations
No
Yes (10+ Integrations)
Cost
Free
$749 / one-time-purchase
There are no rows in this table
As you can see, Shopify’s native solution doesn’t include/provide important e-commerce events and some crucial parameters.
❌Missing Events
‘view item list’ – (Category/Collection view)
‘view cart’
‘remove from cart’
‘add shipping info’
‘add payment info’
Add to Wishlist
User Login/Register
❌Missing Parameters
coupon code
customer ID
variant ID, and many others.
This means that if you use the Google Sales Channel app to integrate your Shopify store with GA4, you won’t be able to see these reports and the related data.
This lack of data can limit your understanding of your customers’ behavior and hinder your decision-making.
That said, Shopify’s native Google Sales Channel app integration could do well if you only need basic reporting. But if you want to unlock the full potential of GA4 ecommerce reporting and many other benefits, you should opt for a professional solution like Analyzify 🚀.
Furthermore, support is a vital aspect to consider. Shopify does not offer personalized support or service-level agreements for this GA4 integration, potentially leaving you to navigate certain store-level complexities, such as multi-currency, multi-language, or inaccurate tracking issues, on your own.
If you require assistance setting up or adjusting settings, you’re essentially left to your capabilities. However, professional solutions often compensate for this by providing dedicated support to assist with any concerns or inquiries you may encounter during the setup process and beyond.
Let's dive deep into how to integrate Shopify with GA4!
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