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Shopify Google Analytics 4 (GA4) Guidebook
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Chapter 1: Shopify GA4 Integration Methods

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Set up GA4 on Shopify w/ Google App

Before proceeding with the setup of GA4 on Shopify using the Google Sales Channel (also known as Native Shopify GA4 Integration), it’s important to consider the potential downsides (missing reports, missing values, missing events, lack of support) that we’ve previously outlined. If the Google app is already installed and in use on your Shopify, you can start from step 3.
If you don’t have a GA4 account set up yet or haven’t adjusted the necessary settings, please jump to the section where we provide a step-by-step guide for this process.
Now, let’s begin:

Step 1

Install Google & Youtube Sales Channel

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Setup-GA4-Shopify-Native-1.jpg
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If Google & YouTube (previously known as Google Sales Channel) is already installed on your Shopify app store, you may proceed directly to step 3. If not, please install this app from the Shopify app store first.


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Step 2

Start Connecting to GA4


If Google & YouTube (previously known as Google Sales Channel) is already installed on your Shopify app store, you may proceed directly to step 3. If not, please install this app from the Shopify app store first.

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Setup-GA4-Shopify-Native-2.jpg
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Step 3

Authenticate & Choose GA4 Property

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Proceed to authenticate your Google account. Following this, select your desired GA4 property and click ‘Connect’.
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Step 4

Connection Successful



Once completed, your data should begin flowing seamlessly to the chosen GA4 property. This concludes the setup process.

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All done! Your GA4 setup is now ready for you to enjoy 🤓 🎉


👉 Next Chapter:
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Analyzify’s Shopify GA4 Integration
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