In Day 2, we discussed creating a lead magnet to collect emails of your prospective clients.
But, how do you promote your lead magnet and generate traffic to your landing page?
via 3 marketing channels
→ LinkedIn
→ Communities
→ Product Hunt
LinkedIn is the best place to promote your lead magnet because it gives you access to a large pool of potential clients.
Here’s what you can do:
Craft a concise post how the ‘lead magnet’ helped someone
Add a call-to-action to ‘comment on the post to get the “lead magnet” in their DMs’
This way, you trigger the algorithm by creating engagement and reach more of your target audience.
-> Communities
You're probably familiar with the idea of communities—there are plenty of them out there, and they're all about sharing thoughts and resources.
Here’s how you can get leads from communities:
Google “YourNiche + Communities” and curate a list of communities in a spreadsheet
For e.g. If you’re a content writer, search for “Content Writing Communities”
Join 5-10 of the most relevant communities
Introduce yourself and engage with the community members from day 1
After 2-3 days, craft an eye-catching post on how the “lead magnet” helped someone and post it in the community.
→ Product Hunt
This channel is perfect for generating traffic because it's highly visual, so people can easily see what they're interested in without having to sift through tons of content online.
Plus, Product Hunt has a robust community of users who are always looking for new resources to try out, so this channel is bound to result in lots of leads for you!
Leads are critical to any marketing strategy. Without them, it's hard to sell your services. For this reason, I highly recommend that you focus on building strong on-going lead generation campaigns.
Roshan, CEO at Passionbits
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Day 3