1. Get Started
Set up your Product hunt account Add awesome description to your account Add relevant contact links to your account [Twitter and website] Add contact links to your primary account Prepare Product launch strategy
2. Build an audience
Look for similar products on PH Get inspiration from successful launches on PH and take notes Reach out to the people who upvoted or commented on similar products Join relevant communities on Slack , Discord and other platforms. Reply to relevant questions on forums [Reddit, Quora, Indie Hackers] Share your MVP or product with established makers. Create a connection database categorised into users, makers and hunters.
3. Build in public
Create a landing page of your product Create a waiting list for your product and collect emails. Share your progress and keep a change log Start a blog and write about your product Create a Slack, Discord or other channel to talk to your users Ask for 1:1 meetings with your target audience to share your product and get feedback. Ask for feed-backs on all respective channels
4. Prepare for launch
Checkout and avoid direct competition. Convince a known hunter to hunt your product. Pick a suitable date for launch Clear your calendar for the launch day and a day before and after (3days) Use ** to announce early access for your launch on PH. Prepare social media posts Prepare announcements for communities, channels and groups Prepare an email update for your early users Prepare product hunt launch post and content Update your anding page with the latest features and social proof Schedule your mails, social media posts and announcements Make sure your analytics are in place to track all of that extra traffic
5. Checklist before launch
Make sure that the PH launch is at 12.01 AM PST. Check your previously scheduled social media posts, emails and announcements are correct. Check that your website is ready to take traffic and all links are working properly. Check for any bugs in your product before final launch. Make sure your analytics service is on point and working.
6. Launch day
Update your social media profiles with a link to your PH post Ask friends and team to do early up-votes and leave positive feedback on post during early hours. Check if all scheduled automated tasks worked perfectly. Post in your active slack groups, forums & communities Reply to all comments on PH and emails Tweet and retweet about your product tagging relevant people throughout day Share your PH progress on social media in intervals throughout day Share progress and goals on social media at the end of the day Share progress and send a thank you note on twitter to all tools and resources you used for launch
7. The days after launch
Measure the overall metrics of product launch Share your result with your followers/subscribers ongratulate your competitor product (top 10 on the list) Add your product to Product Hunt collections Add your product as an alternative to similar products on PH Send a "thank you" email to your email subscribers for their support. Write a quick blog post for community platforms about your launch, share insights and add value. Share what you learned and help other founders with their launches on PH. Keep being active on PH, up-vote, comment and discuss.
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