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Product Hunt Launch Checklist

Checklist for successful product hunt launch!

1. Get Started

⁠

Set up your Product hunt account

Add awesome description to your account

Add relevant contact links to your account [Twitter and website]

Add contact links to your primary account

Prepare Product launch strategy

2. Build an audience

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Look for similar products on PH

Get inspiration from successful launches on PH and take notes

Reach out to the people who upvoted or commented on similar products

Join relevant communities on Slack , Discord and other platforms.

Reply to relevant questions on forums [Reddit, Quora, Indie Hackers]

Share your MVP or product with established makers.

Create a connection database categorised into users, makers and hunters.

3. Build in public

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Create a landing page of your product

Create a public roadmap

Create a waiting list for your product and collect emails.

Share your progress and keep a change log

Start a blog and write about your product

Create a Slack, Discord or other channel to talk to your users

Ask for 1:1 meetings with your target audience to share your product and get feedback.

Ask for feed-backs on all respective channels

4. Prepare for launch

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Checkout

upcoming launches⁠

and avoid direct competition.

Convince a known hunter to hunt your product.

Pick a suitable date for launch

Clear your calendar for the launch day and a day before and after (3days)

Use

**ship⁠

** to announce early access for your launch on PH.

Prepare social media posts

Prepare announcements for communities, channels and groups

Prepare an email update for your early users

Prepare product hunt launch post and content

Update your roadmap

Update your

l⁠

anding page with the latest features and social proof

Schedule your mails, social media posts and announcements

Make sure your analytics are in place to track all of that extra traffic

5. Checklist before launch

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Make sure that the PH launch is at 12.01 AM PST.

Check your previously scheduled social media posts, emails and announcements are correct.

Check that your website is ready to take traffic and all links are working properly.

Check for any bugs in your product before final launch.

Make sure your analytics service is on point and working.

6. Launch day

⁠

Product live

Add the

PH badge⁠

on your website

Update your social media profiles with a link to your PH post

Ask friends and team to do early up-votes and leave positive feedback on post during early hours.

Check if all scheduled automated tasks worked perfectly.

Post in your active slack groups, forums & communities

Reply to all comments on PH and emails

Tweet and retweet about your product tagging relevant people throughout day

Share your PH progress on social media in intervals throughout day

Share progress and goals on social media at the end of the day

Share progress and send a thank you note on twitter to all tools and resources you used for launch

7. The days after launch

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Measure the overall metrics of product launch

Share your result with your followers/subscribers

⁠

C⁠

ongratulate your competitor product (top 10 on the list)

Add your product to Product Hunt collections

Add your product as an alternative to similar products on PH

Send a "thank you" email to your email subscribers for their support.

Write a quick blog post for community platforms about your launch, share insights and add value.

Share what you learned and help other founders with their launches on PH.

Keep being active on PH, up-vote, comment and discuss.

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Follow me for free productivity templates , UI/UX tips and product strategies!

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