Skip to content
Gallery
DESIGN DOING METHODS
DESIGN DOING
The Process
Action Learning
More
Share
Explore
The Process

icon picker
DEFINE PHASE

Get actionable insights - Transform research data into generative brainstorm prompts
In this phase you will share what you have learned with each other; make sense of the vast amount of notes, photos, impressions, quotes, experiences, stories, learnings and hunches you have gathered; uncover themes; isolate key ideas and reveal opportunities for design.
‍
The define phase is all about synthesising raw data and creating a collage of meaningful, usable knowledge.

Outcomes

Articulate Customer Pains, Gains and Jobs to Do
Synthesize and Form User Insights
Frame Opportunity Statements
Identify Opportunities for Ideation

Steps

⁠
EMPATHY MAP
⁠
⁠
⁠
FORM YOUR POINT OF VIEW
⁠
⁠

⁠
< Back
⁠
Next >
⁠
Was this article helpful?
⁠
⁠
⁠
⁠
⁠
Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.