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MRD Template

Project:
Contributors:
Status:
Shipping:
Problem Alignment
The Product
*Explain the product you are trying to build out or improve.*
The Problem
*State the problem you are trying to solve*
The Vision
*Identify what would make your product ideation or improvement a success*
High-level Approach
*List out the steps your team will take to achieve your product vision*
Research Alignment
Executive Summary
1.*Discuss the opportunities and threats you’ve identified in your research of the product.*
2. *Describe the market — the overview of the target market size, current market share, and important trends.*
3. *Discuss the main customer challenges with the current product.*
4. *Briefly introduce the tentative solutions your team is thinking of.*
[Imbed any user research/design files, such as Figma/FigJam files]
Competitor Analysis
*Step through each of your biggest competitors and for each, talk about who they are, what their strengths and weaknesses are, and what lessons your team can draw from this research in incorporating into your product.*
Competitor #1
[Description]
Strengths

Weaknesses
Learning Points:

Competitor #2
[Description]
Strengths

Weaknesses

Learning Points:

Market Research
*Overview of the target market — include any relevant information here as you see fit.*
User Personas
*Identify which specific users your product will work to improve the experience for. Talk about them and their needs.*
User Stories and Acceptance Criteria
*Summarize the coming user stories in a brief and easy to read TLDR.*
User Story #1
“”
Acceptance Criteria:

User Story #2
Acceptance Criteria:
Solution Alignment
Tentative Features/Improvements
*Briefly talk about your initial solutions and how they relate back to the user problems above.*
Search
User Story
Feature/Improvement Ideas
Relevant Acceptance Criteria
1 — [Give it a name]
Idea 1
Idea 2
2 — [Give it a name]
Idea 1
Idea 2
3 — [Give it a name]
Idea 1
Idea 2

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